CNBC’s “Squawk Box” team is joined by Freshly CEO Michael Wystrach to discuss the company’s partnership with Nestle to deliver meals to seniors and donate $500 million to Meals on Wheels amid the coronavirus pandemic.

Early each morning, customers at Stop & Shop who are older or more vulnerable to the coronavirus will have a new way to fill up their refrigerator and pantry: An hour and half when they can shop before other customers arrive.

The Boston area-based grocer is starting the designed time slot Thursday. Along with the 90-minute window, it will have a special routine: Signs and floor sticker clings near highly-trafficked areas like the deli will remind customers to stay six feet apart. Every other cashier stand will be closed to allow more space between shoppers. And employees will encourage early birds to spread out in the lobby or outside before store doors open.

Stop & Shop, Target, Walmart and Amazon-owned Whole Foods are among the grocers testing the new approach to try to protect people with a higher risk of getting sick as confirmed cases of COVID-19 rise across the U.S. As Americans prepare for prolonged stays inside of their homes, grocery stores have drawn large crowds and frenzied shoppers.

By designating special time slots, retailers aim to make it easier for senior citizens and shoppers with medical conditions to safely navigate stores and buy food and household necessities.

Stop & Shop, which is owned by Ahold Delhaize, announced one of the most expansive programs. It will reserve 6 am to 7:30 am every day for customers age 60 and older and younger customers with weakened immune systems. The grocer has 413 stores across New York, New Jersey, Connecticut, Massachusetts and Rhode Island.

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