Social media
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YouTube Launches New AI Disclosure Requirements for Uploads
YouTube‘s looking to expand its disclosures around AI generated content, with a new element within Creator Studio where creators will have to disclose when they upload realistic-looking content that’s been made with AI tools. As you can see in this example, now, YouTube creators will be required to check the box when the content of their upload “is altered or…
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X Shares New Insights into Platform Usage and Engagement
The platform formerly known as Twitter has provided some updated usage stats, which are very similar to the same data points that it’s been promoting for months, but may provide some additional context as to where Elon Musk’s X project is at, and what type of performance it’s currently seeing. Across a series of posts, X has shared updates on…
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Instagram’s Testing Longer Reels to Maximize Engagement
Instagram’s expanding its test of longer Reels video uploads, with some users now able to upload 3 minute long Reels in the app. As you can see in this example, posted by Justin Jarvis (and shared by Matt Navarra), some users are now being prompted to upload 3 minute videos for their Reels, up from the current 90 second limit.…
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TikTok Announces Revamped ‘Creator Rewards’ Program to Incentivize Longer Uploads
After announcing that it was bringing its Creativity Program out of beta earlier this month, TikTok has now officially launched the updated monetization initiative, under a new name: “Creator Rewards Program.” As you can see in these images, the new Creator Rewards Program includes a new in-app dashboard where you can track your performance and payouts, while more creators will now…
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Instagram Launches Ads With Promo Codes to Entice Purchase Activity
After announcing them last week, Instagram has today launched its new “Ads with Promo Codes” option to all brands globally, providing another consideration for your IG campaigns. As you can see in this example, now, Instagram advertisers can entice potential shoppers with promo codes listed in the caption, which can then be applied in the checkout process. That’ll provide another…
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YouTube Launches New AI Process Requirements for Uploads
YouTube‘s looking to expand its disclosures around AI generated content, with a new element within Creator Studio where creators will have to disclose when they upload realistic-looking content that’s been made with AI tools. As you can see in this example, now, YouTube creators will be required to check the box when the content of their upload “is altered or…
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TikTok Adds More Options to Simpify Commerce Promotions in the App
While a growing number of TikTok users are voicing their concerns about the app’s push to integrate in-stream shopping, and how it’s disrupting the user experience, TikTok remains focused on building out its in-app commerce elements, with new additions that will help more brands promote direct sales within the video feed. Today, TikTok has announced some new updates to its…
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TikTok Shares Data on Its US Economic Impact Amid Renewed Scrutiny
With a U.S. sell-off mandate looming, TikTok’s looking to highlight its value to the U.S. economy, as part of its latest effort to win critical support after a bill that would force its sale or ban moved quickly through the House. According to a new report from Oxford Economics, TikTok contributed $24.2 billion to the U.S. economy in 2023, a…
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LinkedIn Experiments With Puzzle Games In-Stream
I would love to have been in the pitch meeting on this one. LinkedIn has confirmed that that’s currently working on a new, in-app games element, which would enable LinkedIn users to take part in puzzle games in the app, with their scores then added to their company’s performance for competitive corporate rankings. As you can see in this example,…
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TikTok Adds New Influencer Audio Clips to Its Commercial Sounds Library
TikTok has added some new elements to its “Sounds for Business” audio library, with extra audio clips from a range of TikTok influencers, which are free to use for advertisers in the app. The new audio samples, available in TikTok’s “Commercial Audio Library”, will provide more options for your campaigns. As per TikTok: “Our all-new Sounds for Business – Voice…
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