Social media
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Instagram Chief Shares Tips on How to Improve Content Performance
Looking for ways to tweak your Instagram posting approach? This will help. In his weekly Q and A session on IG Stories, Instagram chief Adam Mosseri shared some quick tips to help improve your IG content performance. Which, to be clear, won’t suddenly triple your reach or anything crazy like that, but these notes could help to drive some additional…
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TikTok Publishes Guide to 2024 Holiday Marketing
Is TikTok part of your marketing mix for your holiday outreach plan? If so, then this is a must-read. TikTok has published a new guide to holiday marketing, focused on the EU market, which includes a range of tips, usage insights, and data pointers to help you map out your strategy. You can download the full 18-page guide here (with…
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Meta Adds New Labels to Business Chats in Messenger
Meta’s looking to clarify how its data collection process works within business chats on Messenger, with the addition of new in-stream labels that’ll differentiate between business and personal interactions in the app. As you can see in this example, business chats on Messenger will now include a “Business Chat” label in the top title bar, while there’s also a new…
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X Provides New Analytics Tools for Verified Organizations
This is actually really good. Late last week, X rolled out a new update to its analytics features for Verified Organizations users, which enables you to dig into keyword and topic-related trends in the app. As you can see in this example, the updated X analytics features include keyword analytics, so that you can track conversation volume over time, with…
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Telegram CEO Arrested as Part of Probe Into Criminal Activity in the App
The big social media news of the weekend was the arrest of Telegram CEO Pavel Durov, who was taken into custody upon landing in Paris on Saturday morning, as part of an ongoing probe into the role that Telegram has played in allowing criminal activity to proliferate via Telegram chats. Telegram, which does not implement end-to-end encryption by default for…
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Threads Launches Live Test of Disappearing Posts
After it was spotted in testing back in June, Threads has now launched a live test of disappearing updates in the app with selected users, which it’s hoping will facilitate more engagement and interaction in its Twitter challenger tool. As you can see in this example, shared by app researcher Alessandro Paluzzi, Threads’ ephemeral posting option sees your updates erased…
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YouTube Launches Q&A Shorts Series for Creator Questions
This could be helpful for those looking to build their YouTube presence. Over the past week, YouTube Creator Liaison Rene Ritchie has begun posting Shorts which address specific YouTube growth questions, with answers from YouTube’s Senior Director of Growth and Discovery Todd Beaupré. The videos are short (hence the format), and provide succinct answers to common YouTube creator questions. The…
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TikTok Launches In-App Experiences To Promote Sabrina Carpenter’s New Album
TikTok has launched a new in-app experience to celebrate the launch of Sabrina Carpenter’s new album, which includes opportunities for expanded exposure in the app, as well as bonus features for those who complete various in-app tasks. As you can see in these images, fans will be able to access exclusive features, like profile frames and effects to show their…
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Telegram CEO Arrested as Part of Probe into Criminal Activity in the App
The big social media news of the weekend was the arrest of Telegram CEO Pavel Durov, who was taken into custody upon landing in Paris on Saturday morning, as part of an ongoing probe into the role that Telegram has played in allowing criminal activity to proliferate via Telegram chats. Telegram, which does not implement end-to-end encryption by default for…
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TikTok Enables Users to Create Their Own AI Voiceover Voice
TikTok’s now enabling users to create AI simulations of their own voice in the app, so that you can voice over your TikTok clips with your own digital voice, as opposed to the generic template speakers in the app. As you can see in this example, posted by app researcher Jonah Manzano, some TikTok users now have the option to…
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