Social media
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Threads Adds Native GIF Search and Posting on the Web
Here’s a small, but beneficial Threads update. After rolling out GIFs for app users back in October, Threads now also supports native GIF search and posting via the desktop version of the app as well. As you can see in this example, Threads is informing desktop users of the update via a top of feed notification. Which means that you…
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YouTube Tests New AI-Based ‘Skip Ahead’ Option, Remixes of Already Remixed Shorts
YouTube’s testing out a new option that will make it easier to skip to the next most engaging part of a clip, while it’s also enabling expanded Remix options within Shorts. First off, YouTube’s trying out a new way to help users skip to the best parts of a clip, via a new AI-driven process that takes into account the…
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Threads’ New Sports Score Updates Fail on One Key Element
Threads has inched a little bit further into X’s territory, with the addition of a new display of scores for in-progress sporting events, beginning with NBA games, which could help to drive more real-time engagement. As you can see in this example, now, if you search for a sports team-related tag, you’ll be shown a new in-stream panel with real-time…
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Threads Users Can Now Enable Fediverse Sharing
Meta has taken the next steps in its decentralized social experiment, with Threads users who are over 18, and are located in the U.S., Canada or Japan, now able to share their threads posts with ActivityPub compliant servers. As you can see in this example, the expanded integration will now enable more Threads users to display their Threads content in…
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Google Updates Analytics Data Tracking To Ensure Consistency With Ads
Google is rolling out a change in Google Analytics in order to facilitate more uniform data tracking across Google Ads and Analytics, with “Key Events” being implemented to replace conversions for behavioral analytics. As explained by Google: “Key events help site and app owners continue to consistently measure the most important behavior on their websites and apps so they can…
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Snap Launches Sponsored AR Filters as New Ad Option
Snapchat’s launching filters as an ad option, with brands now able to sponsor AR filters in the app, which users can then add to their posts. As you can see in these examples, Snap’s sponsored filters (not Lenses, to be clear), enable businesses to create branded overlays for images, which can include links back to their promotion. The appeal of…
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Reddit Shares Rise in Early Trading After IPO Launch
Reddit is now a publicly listed company, with its years-long mission towards an I.P.O., which has required significant restructuring of its business and platform, now realised. After launching at $34 per share, Reddit shares jumped 67% in early trading, with investors clearly excited about the platform’s opportunities, despite it still being unprofitable, and seeing limited comparative growth in recent years.…
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Instagram Updates Hashtag Search To Broaden Discovery
Instagram has made a change to the way that hashtags facilitate discovery in the app, with users now connected through to the broader search results related to a hashtag when they tap on it, as opposed to a “Top Posts” feed. As you can see in this example, now, when you tap on a hashtag (in this case “#makeup”), you’ll…
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X Tests New Search Filters for Hiring
X (formerly Twitter) continues to refine its X Hiring elements, with the platform currently working on new job level filters, along with other search parameters to streamline discovery. As you can see in this example, posted by Doge Designer (based on a finding by Nima Owji), X is adding role seniority filters, along with company name search, role type (remote…
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TikTok Publishes Guide on Lead Generation Best Practices
TikTok has partnered with Hubspot on a new guide to effective lead generation in the app, which includes a range of tips on TikTok ads best practices, campaign notes, case studies, and more. The full 25-page guide, which is aimed at APAC marketers, is available to download here (with email sign-up), but in this post, we’ll take a look at…
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