Social media
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Threads Users Can Now Enable Fediverse Sharing
Meta has taken the next steps in its decentralized social experiment, with Threads users who are over 18, and are located in the U.S., Canada or Japan, now able to share their threads posts with ActivityPub compliant servers. As you can see in this example, the expanded integration will now enable more Threads users to display their Threads content in…
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X Tests New Search Filters for X Hiring
X (formerly Twitter) continues to refine its X Hiring elements, with the platform currently working on new job level filters, along with other search parameters to streamline discovery. As you can see in this example, posted by Doge Designer (based on a finding by Nima Owji), X is adding role seniority filters, along with company name search, role type (remote…
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TikTok Publishes New Guide on Lead Generation Best Practices
TikTok has partnered with Hubspot on a new guide to effective lead generation in the app, which includes a range of tips on TikTok ads best practices, campaign notes, case studies, and more. The full 25-page guide, which is aimed at APAC marketers, is available to download here (with email sign-up), but in this post, we’ll take a look at…
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Instagram Updates Hashtag Search to Broaden Discovery
Instagram has made a change to the way that hashtags facilitate discovery in the app, with users now connected through to the broader search results related to a hashtag when they tap on it, as opposed to a “Top Posts” feed. As you can see in this example, now, when you tap on a hashtag (in this case “#makeup”), you’ll…
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Google Updates Google Analytics Data Tracking to Ensure Consistency with Google Ads
Google is rolling out a change in Google Analytics in order to facilitate more uniform data tracking across Google Ads and Analytics, with “Key Events” being implemented to replace conversions for behavioral analytics. As explained by Google: “Key events help site and app owners continue to consistently measure the most important behavior on their websites and apps so they can…
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Reddit Shares Rise in Early Trading after IPO Launch
Reddit is now a publicly listed company, with its years-long mission towards an I.P.O., which has required significant restructuring of its business and platform, now realised. After launching at $34 per share, Reddit shares jumped 67% in early trading, with investors clearly excited about the platform’s opportunities, despite it still being unprofitable, and seeing limited comparative growth in recent years.…
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Snap Launches Sponsored AR Filters as New Ad Option
Snapchat’s launching filters as an ad option, with brands now able to sponsor AR filters in the app, which users can then add to their posts. As you can see in these examples, Snap’s sponsored filters (not Lenses, to be clear), enable businesses to create branded overlays for images, which can include links back to their promotion. The appeal of…
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Google Announces Ad Placement Partnership With Disney
Google has announced a new integration with Disney’s Real-time Ad Exchange (DRAX), which will enable Display and Video 360 advertisers to expand their campaigns to appear on Disney properties. Last year, Google announced that Display and Video 360 campaigns could be extended to Disney+, which marked the first stage of this new partnership. And now, Google advertisers will also be…
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YouTube Announces #WomenofYouTube Mentorship Program for Shorts Creators
YouTube has announced a new #WomenofYouTube Mentorship program, which is designed to “educate and uplift” female creators by partnering them with other women creators for coaching, advice, and general support. As explained by YouTube: “Through our creator-to-creator coaching framework, seasoned Shorts creators will lend their expertise to emerging talents in our YouTube Shorts Creator Community, fostering an environment of support,…
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YouTube Tests New Audience Filters for Its Video Retention Stats
YouTube’s testing an update within its viewer retention charts in YouTube Studio, which will soon enable creators to dig into how different segments of their audience are engaging with their content. As you can see in this example, shared by YouTube creator expert Mario Joos, creators will soon be able to examine viewer retention based on: Subscribers and non-subscribers New…
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