Social media
-
YouTube Experiments with Crowd-Sourced Corrections for Auto-Captions
YouTube’s looking to improve the accuracy of its auto-generated captions on video clips, by crowdsourcing corrections in-stream, which other viewers can then also upvote to endorse. As explained by YouTube: “To continue improving the captioning experience on YouTube, we’re experimenting with the ability for viewers on desktop to suggest corrections to auto-generated captions. This test will roll out on a…
Read More » -
Meta, Snap and TikTok Agree to New Election Integrity Guidelines
With the U.S. Election fast approaching, Meta, Snap and TikTok have joined several other technology companies in signing on to the International Foundation for Electoral Systems (IFES) new Voluntary Election Integrity Guidelines, which outline agreed expectations and processes for companies working to “advance election integrity and increase trust in the information ecosystem”. The agreement will see the platforms working towards…
Read More » -
Instagram Launches Ads With Promo Codes To Entice Purchase Activity
After announcing them last week, Instagram has today launched its new “Ads with Promo Codes” option to all brands globally, providing another consideration for your IG campaigns. As you can see in this example, now, Instagram advertisers can entice potential shoppers with promo codes listed in the caption, which can then be applied in the checkout process. That’ll provide another…
Read More » -
YouTube Launches AI Disclosure Requirements
YouTube‘s looking to expand its disclosures around AI generated content, with a new element within Creator Studio where creators will have to disclose when they upload realistic-looking content that’s been made with AI tools. As you can see in this example, now, YouTube creators will be required to check the box when the content of their upload “is altered or…
Read More » -
TikTok Revamps Creator Rewards Program to Incentivize Longer Uploads
After announcing that it was bringing its Creativity Program out of beta earlier this month, TikTok has now officially launched the updated monetization initiative, under a new name: “Creator Rewards Program.” As you can see in these images, the new Creator Rewards Program includes a new in-app dashboard where you can track your performance and payouts, while more creators will now…
Read More » -
X Shares New Insights Into Platform Usage and Engagement
The platform formerly known as Twitter has provided some updated usage stats, which are very similar to the same data points that it’s been promoting for months, but may provide some additional context as to where Elon Musk’s X project is at, and what type of performance it’s currently seeing. Across a series of posts, X has shared updates on…
Read More » -
Instagram’s Testing Longer Reels To Maximize Engagement
Instagram’s expanding its test of longer Reels video uploads, with some users now able to upload 3 minute long Reels in the app. As you can see in this example, posted by Justin Jarvis (and shared by Matt Navarra), some users are now being prompted to upload 3 minute videos for their Reels, up from the current 90 second limit.…
Read More » -
YouTube Launches New AI Disclosure Requirements for Uploads
YouTube‘s looking to expand its disclosures around AI generated content, with a new element within Creator Studio where creators will have to disclose when they upload realistic-looking content that’s been made with AI tools. As you can see in this example, now, YouTube creators will be required to check the box when the content of their upload “is altered or…
Read More » -
X Shares New Insights into Platform Usage and Engagement
The platform formerly known as Twitter has provided some updated usage stats, which are very similar to the same data points that it’s been promoting for months, but may provide some additional context as to where Elon Musk’s X project is at, and what type of performance it’s currently seeing. Across a series of posts, X has shared updates on…
Read More » -
Instagram’s Testing Longer Reels to Maximize Engagement
Instagram’s expanding its test of longer Reels video uploads, with some users now able to upload 3 minute long Reels in the app. As you can see in this example, posted by Justin Jarvis (and shared by Matt Navarra), some users are now being prompted to upload 3 minute videos for their Reels, up from the current 90 second limit.…
Read More »