Social media
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X Releases Back-End Code and Weighting Data for its ‘Grok’ LLM
Yeah, I don’t really understand the value of most of the generative AI tools being rolled out in social apps, especially given that they’re gradually eroding the human “social” elements via bot replies and engagement. But they’re there, and they can do stuff. So that’s something, I guess. Today, X (formerly Twitter) has released the internal code base for its…
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Google Ads Cheat Sheet: The Factors That Affect Your Ad Position [Infographic]
Are you just getting started with a Google Ads strategy for your website? Want to learn the basics before launching your first campaign? The team from Channable share their Google Ads cheat sheet for beginners in this infographic. They break things down as follows: Text ads Google Shopping What affects ad position Check out the infographic for more. A version of…
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TikTok Adds New Influencer Audio Clips to its Commercial Sounds Library
TikTok has added some new elements to its “Sounds for Business” audio library, with extra audio clips from a range of TikTok influencers, which are free to use for advertisers in the app. The new audio samples, available in TikTok’s “Commercial Audio Library”, will provide more options for your campaigns. As per TikTok: “Our all-new Sounds for Business – Voice…
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TikTok Shares Data on its US Economic Impact Ahead of Senate Vote on Sell-Off
With a U.S. sell-off mandate looming, TikTok’s looking to highlight its value to the U.S. economy, as part of its latest effort to win critical support ahead of a Senate vote. According to a new report from Oxford Economics, TikTok contributed $24.2 billion to the U.S. economy in 2023, a number that TikTok is hoping will be enough to get…
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Meta Announces Shutdown of Its CrowdTangle Monitoring App
After years of speculation that it was looking to shut down its platform monitoring tool CrowdTangle, Meta has now confirmed that CrowdTangle is, in fact, going away, as of August 14th. As per Meta: “Our data-sharing products are evolving alongside technology and regulatory changes. Phasing out CrowdTangle will allow us to focus resources on our new research tools, Meta Content…
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Reddit Launches Free Form Ads Which Replicate the Look of Organic Posts
I’m guessing Redditors will be none-to-pleased with this. Today, Reddit has announced a new ad format which it’s calling “free form ads”, which are designed to look like organic Reddit posts, with a small disclaimer in place of a username. As explained by Reddit: “Free-form ads are our latest ad format that empower advertisers to easily engage on the platform…
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LinkedIn Outlines Next Steps for Its Collaborative Articles Option
LinkedIn’s AI-powered “Collaborative Articles” have been a big winner for the app, with millions of users contributing their expertise and insights to its AI-generated prompts, helping to give members additional promotion, and provide LinkedIn with more content. Collaborative Articles are powered by AI, with LinkedIn’s system coming up with industry-specific questions, then prompting experts to add their thoughts. Which then…
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Instagram Experiments With More Frames Within Carousel Posts
Instagram’s experimenting with broader carousel posts, with some users now able to add up to 15 images to their IG carousel uploads. As you can see in this example, shared by creator economy expert Lia Haberman, some users are being notified that they can now add up to 15 images to a single post, which is an increase from the…
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Snapchat Tests Option Enabling Users to Opt-Out of Auto-Deleting Messages
Snapchat has announced a significant new update, at least in terms of its long-held design principles, with a new experiment that will enable Snapchatters to keep their messages in the app beyond the current 24 hour auto-delete threshold. As you can see in this example, Snapchat’s testing out a new option that would enable users to select “Never delete” in…
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BeReal Is Struggling To Add Users as It Runs Out of Funding
Remember when BeReal was the trending social app of the moment, with a rising gaggle of thought leaders proclaiming it as a return to real, human connection and engagement online? As it turns out, that was only short-lived, with Business Insider reporting that BeReal is now stuck in a limbo of sorts, as user growth stalls and new initiatives, like…
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