Social media
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X Tests New, Additional Display of Pinned Posts In-Feed
I’m not sure that this will make a big difference, and I would love to see the stats on how many X (formerly Twitter) users are actually using the “For You” feed, as opposed to the “Following” option. But X is currently working on a new display which would ensure that your followers are shown your pinned posts in the…
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X Tests New, Additional Display of Pinned Posts In-Feed
I’m not sure that this will make a big difference, and I would love to see the stats on how many X (formerly Twitter) users are actually using the “For You” feed, as opposed to the “Following” option. But X is currently working on a new display which would ensure that your followers are shown your pinned posts in the…
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BeReal is Struggling to Add Users, Running Out of Funding
Remember when BeReal was the trending social app of the moment, with a rising gaggle of thought leaders proclaiming it as a return to real, human connection and engagement online? As it turns out, that was only short-lived, with Business Insider reporting that BeReal is now stuck in a limbo of sorts, as user growth stalls and new initiatives, like…
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Meta Announces Shut Down of its CrowdTangle Monitoring App
After years of speculation that it was looking to shut down its platform monitoring tool CrowdTangle, Meta has now confirmed that CrowdTangle is, in fact, going away, as of August 14th. As per Meta: “Our data-sharing products are evolving alongside technology and regulatory changes. Phasing out CrowdTangle will allow us to focus resources on our new research tools, Meta Content…
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LinkedIn Outlines Next Steps for its ‘Collaborative Articles’ Option
LinkedIn’s AI-powered “Collaborative Articles” have been a big winner for the app, with millions of users contributing their expertise and insights to its AI-generated prompts, helping to give members additional promotion, and provide LinkedIn with more content. Collaborative Articles are powered by AI, with LinkedIn’s system coming up with industry-specific questions, then prompting experts to add their thoughts. Which then…
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Snapchat Tests New Option Which Enables Users to Opt-Out of Auto-Deleting Messages
Snapchat has announced a significant new update, at least in terms of its long-held design principles, with a new experiment that will enable Snapchatters to keep their messages in the app beyond the current 24 hour auto-delete threshold. As you can see in this example, Snapchat’s testing out a new option that would enable users to select “Never delete” in…
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Instagram’s Experimenting with More Frames Within Carousel Posts
Instagram’s experimenting with broader carousel posts, with some users now able to add up to 15 images to their IG carousel uploads. As you can see in this example, shared by creator economy expert Lia Haberman, some users are being notified that they can now add up to 15 images to a single post, which is an increase from the…
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Reddit Launches ‘Free Form Ads’ Which Replicate the Look of Organic Posts
I’m guessing Redditors will be none-to-pleased with this. Today, Reddit has announced a new ad format which it’s calling “free form ads”, which are designed to look like organic Reddit posts, with a small “Promoted” disclaimer in place of a username. As explained by Reddit: “Free-form ads are our latest ad format that empower advertisers to easily engage on the…
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TikTok Adds Search Insights to Better Inform Content Strategies
TikTok’s rolling out a new analytics element called “Creator Search Insights”, which will provide creators with info on what users are searching for in the app, so that they can customize their content approach in line with interests. As explained by TikTok: “Creator Search Insights gives creators insight into topics people are searching for on TikTok. With these insights, creators…
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LinkedIn Will Now Enable Brands to Sponsor Any Organic Post in the App
LinkedIn is expanding its Thought Leader ads into its own version of branded content promotion, by enabling businesses to promote content from any user in the app, not just their own employees. Up till now, brands have been able to use Thought Leader ads to convert posts from verified employees of their organization into promotions. But now, businesses will also be…
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