Social media
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Instagram Tests New Spins Option To Facilitate Trend Participation
Instagram is working on a new collaborative engagement option for Reels called “Spins,” which would seemingly enable other users to remix your Reels with alternate audio and/or text elements. As you can see in this example, shared by app researcher Alessandro Paluzzi, the new “Spins” option is currently in testing within the Reels composer flow (simulated via the back-end app…
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TikTok Adds ‘Search Insights’ to Better Inform Content Strategies
TikTok’s rolling out a new analytics element called “Creator Search Insights”, which will provide creators with info on what users are searching for in the app, so that they can customize their content approach in line with interests. As explained by TikTok: “Creator Search Insights gives creators insight into topics people are searching for on TikTok. With these insights, creators…
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X Cancels Content Deal with Don Lemon, As Musk Continues to Censor Content That He Doesn’t Like
For somebody who makes so much noise about “free speech”, Elon Musk certainly seems very keen to quash the voices of those he disagrees with. Today, former TV personality Don Lemon has announced that X (formerly Twitter) has canceled his media deal with him and his team, in which Lemon was set to bring his talk show to X as…
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US House of Representatives Approves TikTok Sell-Off Proposal
TikTok is gearing up for a legal battle in the U.S., after the House of Representatives overwhelmingly passed a new bill that would force a sell-off of the Chinese-owned app due to national security concerns. To recap, last week, a bipartisan bill was put forward which seeks to force TikTok into U.S. ownership, or face a ban in the region. The intention…
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TikTok Expands AR Creator Rewards Program To Tap into Emerging Trends
TikTok has announced an expansion of its Effect Creator Rewards program, which will enable more AR creators in more regions to earn money by creating digital experiences in the app. TikTok launched its Effect Creator Rewards program in May last year, before expanding it to more regions in October. TikTok has also lowered the barriers for entry, enabling more creators…
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TikTok Announces New Integration for Apple’s SKAdNetwork Campaign Tracking Process
TikTok has announced a new solution for Apple’s SKAdNetwork (SKAN), which is the ad and app performance tracking alternative that Apple now provides for marketers who are looking to measure campaign performance, while grappling with reduced datasets due to Apple’s iOS 14 App Tracking Transparency update. SKAdNetwork enables anonymized performance tracking, built into Apple’s app network, so you can still…
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Instagram Is Experimenting With an Option To Add Files to DMs
What if you could send files in your IG DMs? That may soon be an option, with app researcher Alessandro Paluzzi uncovering this process in the back-end data of the app. As you can see in this example, Instagram’s experimenting with a new option that would let you add files to your messages as attachments. Which is not overly surprising.…
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Meta Considers New Elements for Its Verified Subscription Package
If you’re not paying for verification on Facebook or Instagram, would you ever consider it? What about if Meta added in some new features for paying users, like, say, the capacity to add links in Reels? That’s one of several options seemingly on the table, as Meta looks for ways to drive more take-up of its Meta Verified program. As…
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Instagram’s Testing a New ‘Spins’ Option to Facilitate Trend Participation
Instagram is working on a new collaborative engagement option for Reels called “Spins”, which would seemingly enable other users to remix your Reels with alternate audio and/or text elements. As you can see in this example, shared by app researcher Alessandro Paluzzi, the new “Spins” option is currently in testing within the Reels composer flow (simulated via the back-end app…
Read More » -
TikTok Announces New Integration for Apple’s SKAdNetwork Campaign Tracking Process
TikTok has announced a new solution for Apple’s SKAdNetwork (SKAN), which is the ad and app performance tracking alternative that Apple now provides for marketers who are looking to measure campaign performance, while grappling with reduced datasets due to Apple’s iOS 14 App Tracking Transparency update. SKAdNetwork enables anonymized performance tracking, built into Apple’s app network, so you can still…
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