Social media
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YouTube Launches New Q and A Shorts Series for Creator Questions
This could be helpful for those looking to build their YouTube presence. Over the past week, YouTube Creator Liaison Rene Ritchie has begun posting Shorts which address specific YouTube growth questions, with answers from YouTube’s Senior Director of Growth and Discovery Todd Beaupré. The videos are short (hence the format), and provide succinct answers to common YouTube creator questions. The…
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TikTok Launches In-App Experiences to Promote Sabrina Carpenter’s New Album
TikTok has launched a new in-app experience to celebrate the launch of Sabrina Carpenter’s new album, which includes opportunities for expanded exposure in the app, as well as bonus features for those who complete various in-app tasks. As you can see in these images, fans will be able to access exclusive features, like profile frames and effects to show their…
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Threads Launches Live Test of Disappearing Posts
After it was spotted in testing back in June, Threads has now launched a live test of disappearing updates in the app with selected users, which it’s hoping will facilitate more engagement and interaction in its Twitter challenger tool. As you can see in this example, shared by app researcher Alessandro Paluzzi, Threads’ ephemeral posting option sees your updates erased…
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X Provides New Analytics Tools for Verified Organizations
This is actually really good. Late last week, X rolled out a new update to its analytics features for Verified Organizations users, which enables you to dig into keyword and topic-related trends in the app. As you can see in this example, the updated X analytics features include keyword analytics, so that you can track conversation volume over time, with…
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TikTok Announces Activations for the 2024 Paralympic Games
TikTok has announced an official partnership with the International Paralympic Committee which will see TikTok promote exclusive Paralympics content over the period of the Games. The Paralympics gets underway in Paris next week, and TikTok is launching a range of activations to help users engage with the event. As per TikTok: “In tandem with the Paris 2024 Paralympic Games, we’re…
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TikTok Publishes 2024 Holiday Marketing Guide
TikTok has published the latest version of its holiday shopping guide, which includes a heap of stats and insights to help you plan your holiday marketing campaigns. TikTok’s 16-Page “Holidays For You” guide is formatted more like an infographic, with a range of data points squeezed onto each page. As you can see, the format is fairly tight, so while…
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Threads Is Exploring Potential Ad Formats for the App
Yes, Meta said that it would hold off on Threads ads till the app was on “a clear path to a billion users,” and no, nothing has been officially announced as yet. But it seems that Meta is putting in the groundwork to prepare for Threads monetization, with a new example of how promoted posts in its Twitter-like app will…
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Instagram Adds Music to Profiles
It’s 2007 MySpace all over again, with Instagram adding the capacity to include your favorite song of the moment on your IG profile, so that you can highlight your music taste to profile visitors. Because music defines you, right? Because the song you choose says so much about who you are, as a person? Right? This was the impetus behind…
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Meta Activates Threads Crossposting From Facebook and Instagram
Okay, this is probably one of those “just because you can, doesn’t mean that you should” updates. But as reported by TechCrunch, you are now able to cross-post from both Instagram and Facebook to Threads, so you can effectively amplify your updates across all three apps at once. If you choose. As you can see in these images, now, the…
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Threads Adds Custom Feeds, Media Tab on Profiles
Threads has added its own version of Twitter lists, along with a new “Media” tab on profiles, as it continues to refine and improve its Twitter-like experience. Which is the pretty direct inspiration for these updates. First off, Threads is gradually rolling out a new “Media” tab on user profiles, the same as is available on X, so you can…
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