Social media
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Instagram is Experimenting with an Option to Add Files to Your DMs
What if you could send files in your IG DMs? That may soon be an option, with app researcher Alessandro Paluzzi uncovering this process in the back-end data of the app. As you can see in this example, Instagram’s experimenting with a new option that would let you add files to your messages as attachments. Which is not overly surprising.…
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Meta Considers New Elements for its Meta Verified Subscription Package
If you’re not paying for verification on Facebook or Instagram, would you ever consider it? What about if Meta added in some new features for paying users, like, say, the capacity to add links in Reels? That’s one of several options seemingly on the table, as Meta looks for ways to drive more take-up of its Meta Verified program. As…
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TikTok Expands AR Creator Rewards Program to Tap into Emerging Trends
TikTok has announced an expansion of its Effect Creator Rewards program, which will enable more AR creators in more regions to earn money by creating digital experiences in the app. TikTok launched its Effect Creator Rewards program in May last year, before expanding it to more regions in October. TikTok has also lowered the barriers for entry, enabling more creators…
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Pinterest Expands Body Type Search to More Users and Verticals
After testing out its new AI-powered “Body Type Filters” over the past few months, Pinterest is now expanding the roll out of its “Body Type Ranges” search filter to searches for women’s fashion and wedding ideas, which will make it easier for Pinners to find matches that more accurately represent their body type. As explained by Pinterest: “Body type ranges…
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Reddit Targets $6.5B Valuation for IPO
Reddit’s I.P.O. is getting close, with the latest reports indicating that the forum-based platform is now targeting a valuation of $6.5 billion for the offering. Which is significant, though it’s also a significant drop on the $15 billion price tag that the Reddit team was initially targeting for the company when the I.P.O timeline was first reported late last year.…
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TikTok Pushes Back Against Proposed Sell-Off Bill, Ahead of House Vote This Week
Things are certainly heating up for TikTok ahead of a House vote this week which will decide whether the latest push to force the app into U.S. ownership moves ahead. Last week, a bipartisan bill was put forward which, in essence, seeks to force TikTok into U.S. ownership, or face a ban in the region, due to national security concerns.…
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Meta Announces a Range of Updates to Advantage+ and Shopping Ads
Meta has announced a heap of new ad updates, primarily focused on retailers and those using its automated Advantage+ campaigns. And there are a lot of niche use cases within these new updates, which could apply to your business. The first update is “Advantage+ creative optimizations”, which will automatically optimize your video ads for viewing on Reels, or the mobile…
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Meta Launches Expanded Testing of Landmark Insights in Ray-Ban Stories
Meta continues to refine its latest “multimodal” elements within its Ray-Ban Stories glasses, with an expanded test of information on popular landmarks now available to those in the initial test pool for the new functionality. As you can see in these examples, shared by Meta CTO Andrew Bosworth, now, Ray-Ban Stories users who’ve signed up for the beta program can…
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TikTok’s Reportedly Testing a New Instagram-Like Photos App
TikTok could be eyeing a new way to take on Instagram, with a new “TikTok Photos” app reportedly in development. As reported by The SpAndroid, in the back-end code of the current TikTok app, some new references to “TikTok Photos” have appeared within the code strings. The code appears to suggest that TikTok users will soon be prompted to share…
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X Renames Trust and Safety Group to Safety
Elon Musk has continued his battle against “woke” titles and departments, with “Trust and Safety” now apparently considered too politically correct. Or something. Today, X (formerly Twitter) has announced that it’s changing the name of its “Trust and Safety” team to just “Safety.” Which isn’t really much of an announcement, but in case you go looking for X’s Trust and…
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