Social media
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TikTok Shares Insights Into How To Reach Women With Brand Messaging
TikTok has published a new guide on how marketers can connect with women with their messaging, which could have a big impact on the reach and resonance of their campaigns. As per TikTok: “In a landscape where women have renewed cultural status and huge influence in marketing, brands will need to rethink their creative approach to reaching women, revisiting how…
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Will TikTok Actually Get Banned This Time Around? A Look at Some Key Considerations
Is TikTok going to get banned in the U.S. for real this time? Well, first off, it’s important to get the details straight. Earlier in the week, a bill proposed by Rep. Mike Gallagher and Rep. Raja Krishnamoorthi, aimed at addressing national security concerns posed by foreign ownership of social media apps, sought to push TikTok owner ByteDance to sell…
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X Continues To Share Misleading Data Notes, as Third Party Reports Show Declines in Usage
Every time you go to write anything about the platform formerly known as Twitter these days, whether you like it or not, whether you intend to or not, you are also going to be wading into political waters. That’s because Elon Musk has made X into a political story in itself, while any criticism is viewed through the lens of…
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TikTok Shares Insights into How to Reach Women with Your Brand Messaging
TikTok has published a new guide on how marketers can connect with women with their messaging, which could have a big impact on the reach and resonance of their campaigns. As per TikTok: “In a landscape where women have renewed cultural status and huge influence in marketing, brands will need to rethink their creative approach to reaching women, revisiting how…
Read More » -
X Continues to Share Misleading Data Notes, As Third Party Reports Show Declines in Usage
Every time you go to write anything about the platform formerly known as Twitter these days, whether you like it or not, whether you intend to or not, you are also going to be wading into political waters. That’s because Elon Musk has made X into a political story in itself, while any criticism is viewed through the lens of…
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TikTok Calls on US Users to Oppose Latest Proposal to Ban App
TikTok is once again calling on its U.S. users to lobby the government on its behalf in light of the latest push by U.S. lawmakers to ban the app. Earlier this week, a bipartisan group of U.S. lawmakers proposed a new bill in the House of Representatives that would essentially force TikTok’s parent company ByteDance to sell the platform into U.S.…
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Google Launches New Approach To Marketing Mix Modeling
Google’s looking to help marketers make better use of marketing mix modeling (MMM) in order to more accurately measure the impact of their expanded marketing efforts across multiple channels. Marketing or media mix modeling takes a mathematical approach to measuring true impact, with calculations that measure sales impact based on reach, response, and more. And with more marketers seeking better…
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Pinterest Shares Insights Into Key Wedding Trends in the App
Pinterest has shared some new data on wedding-related searches in the app, and the key wedding trends that are gaining traction among Pinterest users. And weddings are a big focus in the app. Pinterest says that more than 10 billion wedding ideas were saved by pinners in 2023 alone, while many wedding planners also rely on the platform to map out…
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TikTok Announces Programming for International Women’s Day
TikTok has announced a new slate of activations and programming for International Women’s Day, which is this Friday, March 8. And the events will extend beyond the day itself, with various new initiatives designed to provide ongoing support for female-owned creators and brands. First off, TikTok’s launching a new #WomenOfTikTok Creator Program, which will provide support for female creators that are using…
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YouTube Shares Insights into How MrBeast’s Team Creates Compelling Thumnail Images
Looking to maximize the thumbnails on your YouTube videos in order to get more attention in-stream? This will help. This week, YouTube interviewed Chucky Appleby, who’s the main man behind thumbnail creation for MrBeast, the most successful creator on the platform. MrBeast, aka Jimmy Donaldson, has famously claimed to spend a heap of time on thumbnail and title creation to maximize…
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