Social media
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Will TikTok Actually Get Banned This Time Around? A Look at Some Key Considerations
Is TikTok going to get banned in the U.S. for real this time? Well, first off, it’s important to get the details straight. Earlier in the week, a bill proposed by Rep. Mike Gallagher and Rep. Raja Krishnamoorthi, aimed at addressing national security concerns posed by foreign ownership of social media apps, sought to push TikTok owner ByteDance to sell…
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TikTok Shares Insights into Reach Women with Your Brand Messaging
TikTok has published a new guide on how marketers can connect with women with their messaging, which could have a big impact on the reach and resonance of their campaigns. As per TikTok: “In a landscape where women have renewed cultural status and huge influence in marketing, brands will need to rethink their creative approach to reaching women, revisiting how…
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Pinterest Shares New Tips on How Marketers Can Maximize Inclusion in Their Messaging
Pinterest has shared some new notes on how brands can incorporate inclusivity into their marketing and advertising approaches, in order to ensure that their messaging speaks to more consumers, and connects with a broader spectrum of people. Diversity has long been a key focus for Pinterest, from its skin tone search filters, to hair type discovery options, to its more…
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Reddit Launches New ‘Reddit Pro’ Data Analytics Suite
Reddit has announced a new “Reddit Pro” set of analytics and data insights, designed to help brands make the most of the app, and tap into the value of Reddit’s highly active niche communities. And there is significant value there. More and more people, for example, are appending their Google searches with “www.reddit.com” in order to get real insights from…
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Musk Says That X Will Soon Remove the Like, Re-Post and Reply Buttons In-Stream
Elon Musk is looking to make his next big change at the platform formerly known as Twitter, with Musk reiterating his plan to remove the reply, like and re-share buttons from X posts in-feed, leaving only the total view count and time posted. As you can see in these examples, on the left is the current post layout on X,…
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Google Launches New Approach to Marketing Mix Modeling
Google’s looking to help marketers make better use of marketing mix modeling (MMM) in order to more accurately measure the impact of their expanded marketing efforts across multiple channels. Marketing or media mix modeling takes a mathematical approach to measuring true impact, with calculations that measure sales impact based on reach, response, and more. And with more marketers seeking better…
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Pinterest Shares Insights into Key Wedding Trends in the App
Pinterest has shared some new data on wedding-related searches in the app, and the key wedding trends that are gaining traction among Pinterest users. And weddings are a big focus in the app. Pinterest says that more than 10 billion wedding ideas were saved by pinners in 2023 alone, while many wedding planners also rely on the platform to map out…
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X Launches its Long-Form ‘Articles’ Option for Premium+ Subscribers
X is taking the next steps to advance beyond its short-form content roots, with the introduction of X Articles, which is essentially a blogging platform built into the X system. As you can see in this example, X Articles includes all the basic elements of a blogging tool, including a title and header image for your post, and various in-stream…
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TikTok Announces Programming for International Women’s Day
TikTok has announced a new slate of activations and programming for International Women’s Day, which is this Friday the 8th of March. And the events will extend beyond the day itself, with various new initiatives designed to provide ongoing support for female-owned creators and brands. First off, TikTok’s launching a new #WomenOfTikTok Creator Program, which will provide support for female creators that…
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LinkedIn Launches New Tools to Assist in Internal Career Progression
LinkedIn’s looking to help people deal with the rise of generative AI, by adding new ways to assist in internal career advancement, and finding new roles within the organizations that they already work for. First off, LinkedIn’s launching “Next Role Explorer”, which will provide a visualization of potential next roles to employees inside their company, based on their career goals.…
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