Social media
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New Report Finds No Correlation Between Social Media Engagement and Content Readership
If you’re a regular reader of Social Media Today, you’re no doubt aware of the shift away from in-stream social media sharing, and towards engagement within enclosed message groups instead. All social platforms have seen a decline in personal posting, which could be due to concerns about social posts coming back to haunt you at a later stage, or could…
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Google Announces New Core Algorithm Update for Search
Get ready for fluctuations in your Google Search traffic, with Google today announcing a new “core update” to its algorithms, aimed at reducing spam and low-quality results. Which, in theory, should be a good thing, but you never know exactly how these things are going to play out. First off, on low quality results, Google’s looking to expand on its…
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Meta Provides Predictions for the Next Stage of Digital Connection
While Meta may not be referring to the metaverse as much as it was a few years back, it remains very much a focus, with the company looking to own the next stage of digital connection via VR, AR and expanded forms of virtual presence. Which is underlined in a new blog post on the Meta Quest Blog, in which…
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LinkedIn Launches New Tools to Assist in Internal Career Progression
LinkedIn’s looking to help people deal with the rise of generative AI, by adding new ways to assist in internal career advancement, and finding new roles within the organizations that they already work for. First off, LinkedIn’s launching “Next Role Explorer”, which will provide a visualization of potential next roles to employees inside their company, based on their career goals.…
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LinkedIn Outlines How it Assesses the Value of its Generative AI Features
LinkedIn has provided a new overview of how it’s measuring its latest generative AI features, with a view to enhancing the user experience with these tools, as opposed to facilitating misleading, false representations through robot-generated content. Which is undoubtedly happening in the app, but LinkedIn believes that it has a stable system in place for assessing generative AI features, in…
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Meta Outlines technical Requirements for Messaging Interoperability in Europe
With the new E.U. anti-monopoly regulations coming into effect, Meta is now finalizing the last elements of its updates to Messenger and WhatsApp, which will enable E.U. users to send messages from other, non-Meta messaging services to its user inboxes. As outlined on the Meta Engineering blog, Meta has now enabled its new systems to facilitate messaging interoperability, which will…
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US Senators Raise New Push to Ban TikTok
Just when you thought that TikTok was safe, and that the U.S. Government had moved on from the possibility of banning the app, another group of regulators have proposed new action against the company, which could see TikTok face removal from the U.S. once again. As reported by Reuters: “A bipartisan group of U.S. lawmakers is introducing legislation that would…
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TikTok Announces New Incentive Options for Creative Talent
TikTok will now enable all creators to offer subscription packages, not just live creators, as part of its latest effort to provide more monetization options to keep top talent posting to the app. TikTok says that its subscription option, formerly known as “LIVE Subscription”, will be expanded to non-LIVE creators in the coming weeks. As per TikTok: “Eligible creators can…
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LinkedIn Outlines Renewed Focus on Industry-Specific Content and Knowledge Sharing
LinkedIn’s looking to solidify its ties with publishers, with a view to boosting industry-specific engagement in the app. The professional social network, which has seen a 22% increase in views of updates in the main feed year-over-year, and a 25% increase in public conversations in the app, is now shifting its focus from creators to professional publishers instead, as part…
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Comscore Adds Shorts Measurement Into Expanded YouTube Data Partnership
YouTube marketers now have another measurement option for their campaigns, with Comscore announcing an expansion of its YouTube measurement capabilities to include YouTube Shorts, as well as YouTube viewership across connected TV (CTV), desktop, and mobile. Though Shorts is the key focus here, given its rising relevance as an entertainment source. As explained by Comscore: “Short-form videos are inherently shareable…
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