Social media
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Reports Show Brands Are Seeing Less Engagement on TikTok Over Time
There’s certainly a trend emerging in the latest social platform performance benchmark reports; TikTok engagement is way down for all brands. Which makes sense. The more users that TikTok adds, the more competition there’ll be for attention, while brands are also now jostling for position within people’s “For You” feeds. But it is worth noting, as three significant benchmark data…
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LinkedIn Outlines Renewed Focus on Industry-Specific Content and Knowledge Sharing
LinkedIn’s looking to solidify its ties with publishers, with a view to boosting industry-specific engagement in the app. The professional social network, which has seen a 22% increase in views of updates in the main feed year-over-year, and a 25% increase in public conversations in the app, is now shifting its focus from creators to professional publishers instead, as part…
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Comscore Adds Shorts Measurement into Expanded YouTube Data Partnership
YouTube marketers now have another measurement option for their campaigns, with Comscore announcing an expansion of its YouTube measurement capabilities to include YouTube Shorts, as well as YouTube viewership across connected TV (CTV), desktop, and mobile. Though Shorts is the key focus here, given its rising relevance as an entertainment source. As explained by Comscore: “Short-form videos are inherently shareable…
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TikTok Announces New Incentive Options for Creative Talent
TikTok will now enable all creators to offer subscription packages, not just live creators, as part of its latest effort to provide more monetization options to keep top talent posting to the app. TikTok says that its subscription option, formerly known as “LIVE Subscription”, will be expanded to non-LIVE creators in the coming weeks. As per TikTok: “Eligible creators can…
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X’s New Voice and Video Calling Feature Reveals Users’ IP Address
In the new age of data privacy, of which X owner Elon Musk has been a key advocate, this seems like a significant oversight by the platform formerly known as Twitter. With X rolling out its new option to make voice and video calls in the app to all users late last month, privacy advocates have noted that the new…
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TikTok Launches Data Portability API To Meet New EU Requirements
While TikTok continues to grapple with EU regulators over the technicalities of its new rules for digital platforms, it’s also implementing new processes and options to align with the Digital Markets Acts (DMA) and ensure that TikTok remains available to its 134 million European users. TikTok has already implemented the capacity for users to switch off personalization in the app,…
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Meta Provides Predictions for the Next Stage of Digital Connection
While Meta may not be referring to the metaverse as much as it was a few years back, it remains very much a focus, with the company looking to own the next stage of digital connection via VR, AR and expanded forms of virtual presence. Which is underlined in a new blog post on the Meta Quest Blog, in which…
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US Senators Raise New Push to Ban TikTok
Just when you thought that TikTok was safe, and that the U.S. Government had moved on from the possibility of banning the app, another group of regulators have proposed new action against the company, which could see TikTok face removal from the U.S. once again. As reported by Reuters: “A bipartisan group of U.S. lawmakers is introducing legislation that would…
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Google Announces New Core Algorithm Update for Search
Get ready for fluctuations in your Google Search traffic, with Google today announcing a new “core update” to its algorithms, aimed at reducing spam and low-quality results. Which, in theory, should be a good thing, but you never know exactly how these things are going to play out. First off, on low quality results, Google’s looking to expand on its…
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Instagram Launches New DM Updates, Including Message Editing and Pinned Chats
Instagram has announced some new DM features as it works to enhance the usage of messaging as the key connective element in the app. Because over time, more and more personal engagement is migrating to private chats, as users stop posting to the main feed. First off, Instagram’s added message editing, which will enable you to update your DM for…
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