Social media
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LinkedIn Launches In-Feed Video Carousels
You may have noted these already, as LinkedIn has been rolling them out over the last few weeks, but the professional social network is making a new push on video content, via in-feed carousels of video clips. As you can see in this example, LinkedIn’s new video carousels provide you with an expansive, side-scrolling display of video clips. The videos…
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TikTok Publishes 2024 Holiday Marketing Guide
TikTok has published the latest version of its holiday shopping guide, which includes a heap of stats and insights to help you plan your holiday marketing campaigns. TikTok’s 16-Page “Holidays For You” guide is formatted more like an infographic, with a range of data points squeezed onto each page. As you can see, the format is fairly tight, so while…
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Threads is Exploring Potential Ad Formats for the App
Yes, Meta said that it would hold off on Threads ads till the app was on “a clear path to a billion users“, and no, nothing has been officially announced as yet. But it seems that Meta is putting in the groundwork to prepare for Threads monetization, with a new example of how promoted posts in its Twitter-like app will…
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LinkedIn Launches In-Feed Video Carousels
You may have noted these already, as LinkedIn has been rolling them out over the last few weeks, but the professional social network is making a new push on video content, via in-feed carousels of video clips. As you can see in this example, LinkedIn’s new video carousels provide you with an expansive, side-scrolling display of video clips. The videos…
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Instagram Adds Music on Profiles
It’s 2007 MySpace all over again, with Instagram adding the capacity to include your favorite song of the moment on your IG profile, so that you can highlight your music taste to profile visitors. Because music defines you, right? Because the song you choose says so much about who you are, as a person? Right? This was the impetus behind…
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Meta Activates Threads Crossposting from Facebook and Instagram
Okay, this is probably one of those “just because you can, doesn’t mean that you should” updates. But as reported by TechCrunch, you are now able to cross-post from both Instagram and Facebook to Threads, so you can effectively amplify your updates across all three apps at once. If you choose. As you can see in these images, now, the…
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Threads Adds Custom Feeds, ‘Media’ Tab on Profiles
Threads has added its own version of Twitter lists, along with a new “Media” tab on profiles, as it continues to refine and improve its Twitter-like experience. Which is the pretty direct inspiration for these updates. First off, Threads is gradually rolling out a new “Media” tab on user profiles, the same as is available on X, so you can…
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Threads is Experimenting with Ad Formats for the App
Yes, Meta said that it would hold off on Threads ads till the app was on “a clear path to a billion users“, and no, nothing has been officially announced as yet. But it seems that Meta is putting in the groundwork to prepare for Threads monetization, with a new example of how promoted posts in its Twitter-like app will…
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TikTok Announces Activations for the 2024 Paralympic games
TikTok has announced an official partnership with the International Paralympic Committee which will see TikTok promote exclusive Paralympics content over the period of the Games. The Paralympics gets underway in Paris next week, and TikTok is launching a range of activations to help users engage with the event. As per TikTok: “In tandem with the Paris 2024 Paralympic Games, we’re…
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X Launches Grok 2 To Boost Premium Sign-Ups
With its ad revenue in decline, and development costs mounting, X is making a new push on its Grok AI chatbot, as it launches the latest version of the tool to paying users in the app. As you can see in this image, X is now highlighting Grok in the left-side function bar, with a blue “New” tag to grab…
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