Social media
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Meta Shares Tips on How to Avoid Apple’s In-App Fees [Infographic]
Meta’s going to extra effort to help marketers avoid paying Apple’s in-app taxes, which will soon not only apply to subscriptions and donations purchased within iOS apps, but also to boosted posts, which Apple is now classifying as a product within its rules. Apple announced the change in policy back in 2022, but is only now moving to bring it…
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Instagram’s Experimenting with a New ‘Friend Map’ Live Location Display
After it was first spotted in testing back in November, Instagram has now confirmed that it is indeed working on a new “Friend Map” display in the app, which is pretty much Snap Map (Instagram’s Version). As you can see in these example screens, posted by app researcher Alessandro Paluzzi, Instagram’s Friend Map will enable your friends to see where…
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X Says That There Are Now More Than a Million Open Jobs Posted in the App
While it’s not exactly becoming an “everything app” as yet, X is having success with at least one of its new additions, with over a million open job roles now posted via X Hiring, which is available to X Premium subscribers in the app. There are more than 1 million job postings live on X right now! Companies across AI,…
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Threads Expands Saved Posts to All Users
After testing it out with selected users over the past few weeks, Threads is now rolling out its new “Save” post option to all users, which will enable you to tag posts in the app that you want to revisit at a later stage. As you can see from these example screens Threads’ new “Save” option is now available via…
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Meta Abandons Legal Case Over Data Scraping After Losing Key Judgment
The rules around data scraping, and what constitutes legal and illegal use of people’s personal information, as listed within social apps, remains opaque, as Meta drops its latest lawsuit against a company that had been found to be stealing Facebook and Instagram user data. Though it wasn’t stealing, as such, but merely logging publicly accessible info via user profiles, which…
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More Generative AI Tools Are Coming to Social Apps — Is That a Good Thing?
The latest developments in generative AI have opened up a range of new possibilities and potential use cases. But are we sure that there’s a value to them within social media apps? Sure, there are some helpful, practical use cases like image editing for ad backgrounds, and creating optimized ad copy for varying purpose. But for regular users, does generative…
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X Expands Audio and Video Calls To Nonpaying Users
Look, I don’t know why this would be considered revolutionary or an advance, or even a significant step in any direction really. But for some reason, Elon Musk and his team believe that facilitating audio and video calls in X is a really big deal. And now, it’s expanding its audio and video calling features to all non-Premium subscribers in…
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TikTok Shares Insights Into Effective App Marketing Approaches
TikTok has published a new guide to app marketing on the platform, with new insights from measurement and analytics provider Adjust which underline how to create effective app promotions. The guide is based on insights from the Middle East and North African regions, though many of the notes are universal, and will apply to all app marketers, You can download…
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Five Tips for Vetting News Sources Online [Infographic]
As we head towards another divisive period of political campaigning, it’s worth taking a moment to consider where you’re sourcing your news updates from, and the accuracy of the reporting that you’re reading. Digital literacy should be a key focus in modern society, because bad or ill-incentivized actors are increasingly using knowledge gaps, and massive oversimplification, in order to get…
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Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream. As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That,” a question and answer…
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