Social media
-
Five Tips for Vetting News Sources Online [Infographic]
As we head towards another divisive period of political campaigning, it’s worth taking a moment to consider where you’re sourcing your news updates from, and the accuracy of the reporting that you’re reading. Digital literacy should be a key focus in modern society, because bad or ill-incentivized actors are increasingly using knowledge gaps, and massive oversimplification, in order to get…
Read More » -
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream. As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer…
Read More » -
TikTok Shares New Insights into Effective App Marketing Approaches
TikTok has published a new guide to app marketing on the platform, with new insights from measurement and analytics provider Adjust which underline how to create effective app promotions. The guide is based on insights from the Middle East and North African regions, though many of the notes are universal, and will apply to all app marketers, You can download…
Read More » -
More Generative AI Tools are Coming to Social Apps – Is That a Good Thing?
The latest developments in generative AI have opened up a range of new possibilities and potential use cases, But are we sure that there’s a value to them within social media apps? Sure, there are some helpful, practical use cases like image editing for ad backgrounds, and creating optimized ad copy for varying purpose. But for regular users, does generative…
Read More » -
X Expands Audio and Video Calls to Non-Paying Users
Look, I don’t know why this would be considered revolutionary or an advance, or even a significant step in any direction really. But for some reason, Elon Musk and his team believe that facilitating audio and video calls in X is a really big deal. And now, it’s expanding its audio and video calling features to all non-Premium subscribers in…
Read More » -
Reddit Partners With Google on New Data Sharing Deal
Google’s making a strategic move to shore up its Search business, via a new deal with Reddit that will give Google exclusive access to Reddit’s data for use in Search and within its generative AI projects. Late last week, reports circulated that Reddit had signed a new deal to sell its data for $60 million per year to “an unnamed large…
Read More » -
New Report Looks at TikTok Usage Behaviors in the US
Pew Research has shared some new data on TikTok usage in the U.S., and how Americans are interacting with the Chinese-owned app. Though there are some provisos to consider in this dataset. The insights are based on survey responses from 2,745 U.S. adult TikTok users, as well as usage data from 869 people who “volunteered to share their account handle…
Read More » -
Meta Expands Access to Instagram’s Creator Marketplace
Meta has announced that it’s finally expanding access to its Creator Marketplace tool, which will give more businesses the capacity to search for creators to work with on their Instagram campaigns. Meta first launched its Creator Marketplace back in 2022, enabling U.S.-based brands to search and connect with relevant platform influencers based on a range of qualifiers, including focus topics,…
Read More » -
Google Looks to Enhance Its AI Generated Performance Max Ads
Google’s adding some new generative AI elements to its automated Performance Max ad campaigns, with its Gemini LLM to power a new process that will enable headline and copy generation within the Performance Max process. Performance Max campaigns utilize Google AI to create ads for you, in multiple formats, which can then be automatically served across Google channels and inventory,…
Read More » -
Snapchat Shares Data on the Key Drivers of Effective Brand/Creator Partnerships
Snapchat has published a new report which looks at consumer sentiment around creator content, and how people respond to paid partnerships and promotions within the app. In partnership with media intelligence agency MAGNA, Snap’s report is based on a survey of 5,000 active Snapchat users across five markets (U.S., U.K., Saudi Arabia, France, and Australia), and provides some interesting considerations…
Read More »