Social media
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X Preview New Bookmark Alerts In-Stream
X is testing out some new in-feed prompts for your bookmarked posts, which will show up at regular intervals to remind you of the content that you’ve previously tagged in the app. As you can see in this example, posted by X designer Andrea Conway, the new prompts will be displayed between your regular feed posts, which could be a…
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7 Steps to Mastering Social Media Management [Infographic]
Looking to update your social media marketing strategy? While platforms regularly change their focus, and audience behaviors are always evolving, the fundamentals of social media strategy remain unchanged, with the key elements helping to establish a functional approach to maximizing your reach among your target audience. And with billions of people using social media apps every day, you do need…
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Instagram Adds Video Cut Out Option to Create Animated Stickers
This could be handy. Instagram has expanded its new Cutout sticker option to also include videos, enabling you to create animated stickers from any video clip posted in the app. As you can see in this screenshot, posted by Jonah Manzano, now in addition to being able to cut entities from still images, you can also isolate essentially GIFs from…
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New Report Highlights Key Tips to Maximize LinkedIn Performance [Infographic]
Is LinkedIn going to be a bigger focus for your business in 2024? With the social media landscape fragmenting somewhat, especially for business communication, many are now turning to LinkedIn more often, with the platform reporting significant increases in user activity and engagement in 2023. Which means more opportunity for personal and brand exposure, and more ways to establish potentially…
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Threads Plans to Deprioritize Political Discussion Through New Recommendations Approach
Yeah, I’m not sure that this aligns with the key strengths of a real-time social discussion app. Today, Instagram chief Adam Mosseri has announced that both Instagram and Threads are ramping up their systems to avoid recommending political content, in order to limit topical exposure to users who’ve had enough of constant, divisive political debates. As explained by Mosseri: “If…
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X Starts Displaying Sports Gambling Odds In-Stream, Powered by BetMGM
After announcing its new partnership with BetMGM late last month, X has now released its new display of sports betting odds in-stream, just in time for the Super Bowl this weekend. Ahead of the Big Game this Sunday, we’re excited to announce an EXCLUSIVE Sports Betting Partnership between @X and #BetMGM The first-of-its-kind partnership between a premier social media brand…
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Google Launches Next-Level AI System, Renames Bard to Gemini
I mean, really, “Bard” was a pretty crappy name anyway. Today, Google has announced the launch of its next generation AI chatbot tool, while it’s also renaming “Bard” to “Gemini”, which is also the name of its AI language model that powers the system. The new Gemini AI bot will facilitate a broader range of use cases, making it easier…
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Meta Challenges EU Regulations Around Supervisory Fees
EU tech regulations continue to pose challenges for social media providers, though this one seems more like fine-tuning, in terms of the specific regulations included within the latest requirements. Today, Meta has launched a challenge against the EU’s new “supervisory fee”, which EU officials are implementing as a means to cover their costs in monitoring each platform’s compliance with its…
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Reddit Publishes Report Into How the Platform Is Influencing Purchase Decisions
Reddit has published a new guide which looks at how consumers are increasingly relying on real people’s opinions and recommendations, via Reddit, in order to better inform their buying choices. The 21-page guide is based on analysis of “millions of posts, comments, and threads, across thousands of subreddit communities”, along with a survey of 11,000 Reddit users, in order to…
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Meta Shares Notes on the Development of Its AI-Based Ad Targeting Systems
Looking to get a better understanding of Meta’s evolving, AI-driven ad tools, and how machine learning is helping to drive better results for its ad partners? This week Meta held a roundtable discussion on AI strategy in marketing, and where advertisers are focusing their efforts in 2024. The session included Meta ad execs, as well as an interview with Cody…
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