Social media
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Pinterest Adds More Users in Q4, Announces Google Ad Partnership
Pinterest added more users again in Q4, while also unveiling a new ad partnership with Google, which will help to boost its monetization potential. But its future prospects could also be impacted by the same. Here’s a look at the latest performance update from the app. First off, on users. Pinterest added 16 million more monthly active users in Q4,…
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X Announces Exclusive Content Deal With the WWE
X has announced a new, exclusive content deal with the WWE, adding more video programming into its growing slate of shows. X and @WWE have partnered up to launch WWE Speed, a new weekly video series showcasing timed matches featuring your favorite WWE superstars distributed exclusively on X. Tune in for these fast-paced, action-packed faceoffs, coming in April. Who’s next?!…
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Pinterest Adds More Users in Q4, Announces New Google Ad Partnership
Pinterest added more users again in Q4, while also unveiling a new ad partnership with Google, which will help to boost its monetization potential. But its future prospects could also be impacted by the same. Here’s a look at the latest performance update from the app. First off, on users. Pinterest added 16 million more monthly active users in Q4,…
Read More » -
X Announces Exclusive Content Deal with the WWE
X has announced a new, exclusive content deal with the WWE, adding more video programming into its growing slate of shows. X and @WWE have partnered up to launch WWE Speed, a new weekly video series showcasing timed matches featuring your favorite WWE superstars distributed exclusively on X. Tune in for these fast-paced, action-packed faceoffs, coming in April. Who’s next?!…
Read More » -
Meta Shares Notes on the Development of its AI-Based Ad Targeting Systems
Looking to get a better understanding of Meta’s evolving, AI-driven ad tools, and how machine learning is helping to drive better results for its ad partners? This week Meta held a roundtable discussion on AI strategy in marketing, and where advertisers are focusing their efforts in 2024. The session included Meta ad execs, as well as an interview with Cody…
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Snap Provides Tips for Advertisers Looking To Tap Into Super Bowl Discussion
Looking to run promotions on Snapchat during the Super Bowl this weekend? This will help. Snapchat recently commissioned Kantar to analyze a range of Super Bowl-related campaigns in the app, in order to establish what works best, and how brands can tap into the surrounding discussion and engagement. And while the findings are largely as you would expect, there could…
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YouTube Will Now Display Live-Streams Within the Shorts Feed, Adds New Podcast Options
YouTube’s taking another leaf out of TikTok’s book, with vertical live stream broadcasts now set to be displayed within the Shorts feed in the app. go live & get discovered in Shorts ✨ NEW: now see previews of streams in the Shorts feed & tap to enter a scrollable live feed creators: stream vertically either on YouTube or w/ streaming…
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Google Launches Next-Level AI System, Renames ‘Bard’ to ‘Gemini’
I mean, really, “Bard” was a pretty crappy name anyway. Today, Google has announced the launch of its next generation AI chatbot tool, while it’s also renaming “Bard” to “Gemini”, which is also the name of its AI language model that powers the system. The new Gemini AI bot will facilitate a broader range of use cases, making it easier…
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Reddit Publishes New Report into How the Platform is Influencing Purchase Decisions
Reddit has published a new guide which looks at how consumers are increasingly relying on real people’s opinions and recommendations, via Reddit, in order to better inform their buying choices. The 21-page guide is based on analysis of “millions of posts, comments, and threads, across thousands of subreddit communities”, along with a survey of 11,000 Reddit users, in order to…
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Meta Challenges New EU Regulations Around ‘Supervisory Fees’
EU tech regulations continue to pose challenges for social media providers, though this one seems more like fine-tuning, in terms of the specific regulations included within the latest requirements. Today, Meta has launched a challenge against the EU’s new “supervisory fee”, which EU officials are implementing as a means to cover their costs in monitoring each platform’s compliance with its…
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