Social media
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Threads Is Testing a New Option To Save Posts
Threads has announced that it’s now testing the ability to save posts in the app, which has been a highly requested feature update, and will bring Meta’s real-time discussion platform more into line with other apps. As you can see from these example screens, for those in the test pool, Threads’ new “Save” option will be available in the three…
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Tiktok’s Testing a New Way To Facilitate Engagement Between Creators and Paying Subscribers
TikTok’s testing a new live engagement element called “Sub Space”, which is a subscriber only, chat-like addition that’ll ideally help to incentivize more sign-ups, by giving paying subscribers dedicated focus in live chats. As you can see in these screenshots, shared by Jonah Manzano, Sub Space is a new option within TikTok’s Live subscription tools, which enables creators to set…
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Meta Shares Insights Into How the Threads Feed Algorithms Work
As Threads continues to gain momentum, with the platform now up to 130 million active users, more brands are also testing the waters, and seeing what sort of engagement they can drive in the new app. Which, honestly, is probably not a lot for most businesses as yet. The Threads community still feels pretty sparse, while the algorithms driving discovery…
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Snapchat Announces Activations for the Super Bowl, Including AR Lenses and Spotlight Prizes
Snapchat has announced some new activations for the Super Bowl, including a range of AR features to help users show their fandom during the big game. First off, Snap’s got a new Super Bowl prediction Lens, which will enable users to test their forecasting powers around various game outcomes, and see real-time data on how the rest of Snapchat is…
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YouTube Announces New Programming for Black History Month
YouTube has announced a new slate of programming for Black History Month, which aims to celebrate and showcase influential Black creators, and their impact on the platform. The main focus of YouTube’s Black History Month activation will be its community spotlight series, through which it’ll promote a range of platform stars. As explained by YouTube: “Our Black History Month community…
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Meta Shares Insights into How the Threads Feed Algorithms Work
As Threads continues to gain momentum, with the platform now up to 130 million active users, more brands are also testing the waters, and seeing what sort of engagement they can drive in the new app. Which, honestly, is probably not a lot for most businesses as yet. The Threads community still feels pretty sparse, while the algorithms driving discovery…
Read More » -
TikTok’s Testing a New Way Facilitate Engagement Between Creators and Their Paying Subscribers
TikTok’s testing a new live engagement element called “Sub Space”, which is a subscriber only, chat-like addition that’ll ideally help to incentivize more sign-ups, by giving paying subscribers dedicated focus in live chats. As you can see in these screenshots, shared by Jonah Manzano, Sub Space is a new option within TikTok’s Live subscription tools, which enables creators to set…
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YouTube Will Now Display Live-Streams Within the Shorts Feed, Adds New Podcast Options
YouTube’s taking another leaf out of TikTok’s book, with vertical live stream broadcasts now set to be displayed within the Shorts feed in the app. go live & get discovered in Shorts ✨ NEW: now see previews of streams in the Shorts feed & tap to enter a scrollable live feed creators: stream vertically either on YouTube or w/ streaming…
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Threads is Testing a New Option to Save Posts
Threads has announced that it’s now testing the ability to save posts in the app, which has been a highly requested feature update, and will bring Meta’s real-time discussion platform more into line with other apps. As you can see from these example screens, for those in the test pool, Threads’ new “Save” option will be available in the three…
Read More » -
Snap Provides Tips for Advertisers Looking to Tap into Super Bowl Discussion
Looking to run promotions on Snapchat during the Super Bowl this weekend? This will help. Snapchat recently commissioned Kantar to analyze a range of Super Bowl-related campaigns in the app, in order to establish what works best, and how brands can tap into the surrounding discussion and engagement. And while the findings are largely as you would expect, there could…
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