Social media
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New Report Finds That the Majority of Parents Don’t Update Privacy Controls for Kids in Social Apps
Here’s a universal truth worth noting in social media assessment: While social platforms provide various tools to help users curate, manage, and customize their in-app experience, most people don’t ever use them, no matter how helpful or beneficial they may be. We’ve seen this repeatedly, from ad controls, to feed preferences, to privacy tools. Social platforms now provide a breadth…
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Threads Sees Increased Download Momentum in December, Amid EU Launch of the App
While Meta’s Twitter-like Threads app still has a long way to go to catch up with other platforms in the space, it is seemingly still adding users at a fairly strong rate, based on the latest data from Appfigures, which tracks overall download activity trends. And while “downloads” and “active users” are wholly different measurements, the fact that Threads is…
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New Report Looks at Emerging Trends in Social Media and Messaging App Use
This is no big surprise, but it’s still a little concerning regardless. According to the latest survey report from YouGov, more people are now getting their daily news insights from social platforms, with traditional news outlets losing traction as news delivery sources. As per YouGov: “25% of US adults now say that TV is their primary news source, down from…
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TikTok Announces Programming for Black History Month
TikTok has announced a new slate of programming for Black History Month, which will also include a new cohort of #BlackTikTok Visionary Voices, showcasing some of the top talent in the app. TikTok’s been running its Visionary Voices initiative for the past three years, which provides an opportunity for the app to put the spotlight on some of its most…
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TikTok Is Encouraging Some Creators to Post Videos in Landscape Format
Could TikTok be looking to get creators more aligned with the horizontal display format? The platform that popularized full-screen vertical videos is now seemingly pushing some creators towards horizontally shot content instead, according to screenshots posted by some users. As you can see in this example, posted by Jules Terpak (and shared by Matt Navarra), TikTok is offering some creators…
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TikTok Continues to Experiment With Generative AI Tools
While the major U.S. tech players continue to experiment with new uses for generative AI, China’s Bytedance is also making significant advances, which could end up giving TikTok and edge in AI usage, and driving new behaviors as a result of AI tools. The challenge, as most social apps have found, is there isn’t really a valuable, immediate use case…
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AI Tips for Social Media Marketers
Like it or hate it, AI is here to stay, and as such, social media marketers need to also be doing what they can to understand, and potentially integrate generative AI processes into their workflow, in order to both optimize their time and to maintain a connection with the latest shifts. Generative AI took a huge leap in 2023 and…
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X Previews Video Option for Spaces Broadcasts
After previewing the coming functionality last month, X has now shared a first look at how video will be enabled within Spaces chats, with an optional toggle in the Spaces set-up that will let users activate their camera during the broadcast. As you can see in this example, posted by X designer Andrea Conway, along with the option to record…
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Pinterest Shares Tips to Help Optimize Your In-App Product Listings
Pinterest has shared some new tips on how to optimize your product feed in the app, in order to improve the performance of your Pin listings, and create a more responsive in-app presence. Which applies to both newcomers to the app and established brands, who can refresh their feed to maximize engagement. As explained by Pinterest: “Your product feed (also…
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X Previews Coming Video Option for Spaces Broadcasts
After previewing the coming functionality last month, X has now shared a first look at how video will be enabled within Spaces chats, with an optional toggle in the Spaces set-up that will let users activate their camera during the broadcast. As you can see in this example, posted by X designer Andrea Conway, along with the option to record…
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