Social media
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Instagram Now Lets You Opt-Out of Read Receipts for DMs
After announcing that it was coming last November, Instagram has this week rolled out the capacity for users to switch off read receipts for their DMs, so you can control when “Read” and “Seen” indicators appear (or don’t) for the sender within message streams. As you can see in this example, you can now switch off read receipts via your…
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Meta Adds New Brand Protection Tools, Including Improved Product Image Matching Processes
Meta’s adding some new measures to help brands protect their IP, with an update to its Brand Rights Protection Manager tool, which detects replicas in product listings, and a new Intellectual Property Reporting Center that will track IP violation reports, making it easier to keep tabs on concerns. First off, on Brand Rights Protection Manager. Meta’s updating its Brand Rights…
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Meta Looks To Get More Advertisers Utilizing Targeting Automation With API Update
Meta’s looking to lean further into AI for ad targeting, with the expansion of its automated “Advantage” targeting to all campaign objectives and optimizations. The update comes as part of Meta’s Marketing API v.19 update, which also includes various revisions and changes designed to improve campaign performance. As explained by Meta: “As of January 23rd, campaigns that are optimized for…
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Reddit Launches New Ad Tips Mini-Site for SMBs
Ahead of its coming IPO, Reddit has launched a new mini-site of marketing tips for SMBs, as it looks to expand its business potential, and boost its market value. And while it’s going to be difficult for Reddit to reach its reported $15 billion valuation target, the platform is steadily improving its promotional offerings, which has been a years-long effort…
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X Will Now Enable Premium Subscribers to List Open Jobs on Their Personal Profiles
X has announced a new expansion of its in-app job listings, with all X Premium subscribers in the U.S. now able to display open roles on their personal profiles, as well as on business pages. Up till now, X’s job listings have only been available to businesses, via X’s $1,000 per month Verification for Organizations package, which was recently also…
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4 Ways Social Platforms Could Look To Integrate Generative AI
Last week, I wrote about how social platforms are seemingly struggling to integrate generative AI, because generative AI processes, like image and text creation, don’t really fit on social platforms which are necessarily defined by human, “social” experiences. And they most certainly are trying: Meta’s looking to integrate AI via celebrity-influenced chatbots, and a new option that will enable you…
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Instagram Tests New Group Chat Conversation Starters in Notes
What’s that? You want more updates for Instagram Notes? No problem. This week, Instagram has launched a new test of Notes prompts, which provide a new way for users to spark group chats by posing common conversation starters. So you can ask questions, and other users will then be able to see everyone else’s responses in-stream. Which could be an…
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X Enables Passkey Access for US Users
X is rolling out support for Passkey login, providing another way for users to access their X profiles without relying on passwords, or other less secure means. Today we’re excited to launch Passkeys as a login option for our US-based users on iOS! A passkey is a new, easy to use, and secure way to log in to your account…
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X Shares 2024 Marketing Calendar to Assist With Campaign Planning
Looking to map out your content plan for the year ahead? This will help. Today, X has shared the latest version of its marketing calendar, which provides a simple, interactive overview of all the key dates and events coming up in 2024. As you can see in this example, X’s calendar display is fairly basic. You can tap on a…
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BeReal Adds New Feed of Celebrities and Brands as it Looks to Reignite Interest
Despite seemingly losing its growth momentum, along with its status as the app of the moment, BeReal says that it’s not done just yet, with a new update set to see celebrities and brands get their own specific focus in-stream. Which could make it more of a consideration for marketers, but then again… Today, BeReal has announced the launch of…
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