Social media
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4 Ways that Social Platforms Could Look to Integrate Generative AI
Last week, I wrote about how social platforms are seemingly struggling to integrate generative AI, because generative AI processes, like image and text creation, don’t really fit on social platforms which are necessarily defined by human, “social” experiences. And they most certainly are trying: Meta’s looking to integrate AI via celebrity-influenced chatbots, and a new option that will enable you…
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Meta Looks to Get More Advertisers Utilizing Targeting Automation With Latest Marketing API Update
Meta’s looking to lean further into AI for ad targeting, with the expansion of its automated “Advantage” targeting to all campaign objectives and optimizations. The update comes as part of Meta’s Marketing API v.19 update, which also includes various revisions and changes designed to improve campaign performance. As explained by Meta: “As of January 23rd, campaigns that are optimized for…
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Reddit Launches New Ad Tips Mini-Site for SMBs
Ahead of its coming IPO, Reddit has launched a new mini-site of marketing tips for SMBs, as it looks to expand its business potential, and boost its market value. And while it’s going to be difficult for Reddit to reach its reported $15 billion valuation target, the platform is steadily improving its promotional offerings, which has been a years-long effort…
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X Will Now Enable Premium Subscribers to List Open Jobs on Their Personal Profiles
X has announced a new expansion of its in-app job listings, with all X Premium subscribers in the U.S. now able to display open roles on their personal profiles, as well as on business pages. Up till now, X’s job listings have only been available to businesses, via X’s $1,000 per month Verification for Organizations package, which was recently also…
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Meta Adds New Brand Protection Tools, Including Improved Product Image Matching Processes
Meta’s adding some new measures to help brands protect their IP, with an update to its Brand Rights Protection Manager tool, which detects replicas in product listings, and a new Intellectual Property Reporting Center that will track IP violation reports, making it easier to keep tabs on concerns. First off, on Brand Rights Protection Manager. Meta’s updating its Brand Rights…
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The Upshot for Marketers as Social Media Platforms Evolve in 2024
Social platforms are always changing, as they look to align their algorithms and UI with the latest engagement behavior, in order to maximize usage, improve audience retention, and maintain relevance amid shifting social media marketing trends. Which can also be frustrating for those trying to use these platforms for any business purpose. Facebook is the most obvious example, with its…
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Threads is Close to Launching Post Drafts
This could be handy. According to a new back-end code discovery in the Threads app, Threads users will soon be able to save their posts as drafts, enabling you to return and revise your missives at another time. As you can see in this example, shared by app researcher Alessandro Paluzzi, Threads looks set to get a new draft option…
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Google Tests New Generative AI Recommendations for Search Campaigns
Google’s bringing generative AI to search campaigns, with the expanded rollout of its Gemini AI model to Google Ads, which will eventually provide all Google advertisers with a dedicated ad assistant chatbot, built into the creation process. As you can see in this example, Google’s Gemini-based chatbot is being added to the right side of your Google ads composer screen…
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X Enables Passkey Access for US Users
X is rolling out support for Passkey login, providing another way for users to access their X profiles without relying on passwords, or other less secure means. Today we’re excited to launch Passkeys as a login option for our US-based users on iOS! A passkey is a new, easy to use, and secure way to log in to your account…
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X Shares 2024 Marketing Calendar to Assist with Campaign Planning
Looking to map out your content plan for the year ahead? This will help. Today, X has shared the latest version of its marketing calendar, which provides a simple, interactive overview of all the key dates and events coming up in 2024. As you can see in this example, X’s calendar display is fairly basic. You can tap on a…
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