Social media

  • How to Transform Your Blog Posts into Infographics [Infographic]

    Looking to maximize the value of your content? This could help. The team from Giraffe Social Media have put together a simple overview of how to translate your blog posts into infographics, which can extend the life of your original material, and expand your brand awareness and traffic generation efforts. I mean, we’re literally doing this right now, by reposting…

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  • TikTok Files Latest Motion to Oppose US Sell Off Bill

    TikTok remains determined to fight the U.S. Government’s attempt to force it into a sell-off, with the company filing its latest legal opposition to the bill late last week. In its latest legal filing, TikTok, and parent company ByteDance, have labelled the bill “the most sweeping speech restriction in this country’s history.” Which seems extreme, but TikTok’s maintaining that the…

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  • Snapchat Outlines Evolving Ad Tools and Creative Options

    Back in April, Snapchat announced that it had seen an 85% uptick in SMB advertisers in the app, which has also driven a big increase in comparative ad revenue in the first half of the year. So how did it do it? Today, Snap has shared an overview of its evolving ad tools, which have helped to provide more capacity…

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  • LinkedIn Outlines Improved Semantic Search Capacity

    Earlier in the year, we published a post which looked at the use of hashtags on LinkedIn, and whether you actually need to add hashtags to your posts anymore. LinkedIn has had a mixed relationship with hashtags, initially resisting them for a long time, then adding them, then taking them away, only to add them again in 2018, when it…

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  • Threads Officially Announces Analytics, Adds Post Drafts and Scheduling

    As Threads continues to grow, and has seemingly seen an uptick in interest over the past week, Meta has announced a range of new features for the app, which bring it more into line with other social platforms on analytics, post creation, and more. First off, as we reported earlier in the week, Threads analytics has arrived, with desktop users…

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  • Google Expands AI Overviews, Adds New Link Displays

    After testing the option in selected marketers, Google’s now expanding its AI Overviews in Search, which will broaden the impact of users getting more in-depth overviews without having to actually tap through to a site. Which is probably bad news for SEO, though it may be good news in some ways too. Google first launched in testing back in May,…

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  • YouTube Expands Long Ad Breaks on CTV

    YouTube’s looking to add in more long ad breaks in order to facilitate bigger blocks of uninterrupted content within its Connected TV experiences. Late last year, YouTube announced that it had begun testing longer ad breaks in CTV, because according to its research, 79% of YouTube viewers prefer video ads to be grouped together, as opposed to shorter ad slots…

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  • No, X Is Not Seeing Massive Usage Declines

    There’s been a lot of speculation this week that X usage is in significant decline following Elon Musk’s recent comments about race riots in the U.K. The pervading view, based on anecdotal evidence at least, is that more people are abandoning X, and switching to Threads instead, yet, at the same time, X owner Elon Musk claims that X hit…

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  • Google Expands AI Overviews, Adds New Link Displays

    After testing the option in selected marketers, Google’s now expanding its AI Overviews in Search, which will broaden the impact of users getting more in-depth overviews without having to actually tap through to a site. Which is probably bad news for SEO, though it may be good news in some ways too. Google first launched in testing back in May,…

    Read More »
  • No, X is Not Seeing Massive Usage Declines

    There’s been a lot of speculation this week that X usage is in significant decline following Elon Musk’s recent comments about race riots in the U.K. The pervading view, based on anecdotal evidence at least, is that more people are abandoning X, and switching to Threads instead, yet, at the same time, X owner Elon Musk claims that X hit…

    Read More »
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