Social media
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YouTube Expands Long Ad Breaks on CTV
YouTube’s looking to add in more long ad breaks in order to facilitate bigger blocks of uninterrupted content within its Connected TV experiences. Late last year, YouTube announced that it had begun testing longer ad breaks in CTV, because according to its research, 79% of YouTube viewers prefer video ads to be grouped together, as opposed to shorter ad slots…
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Snapchat Outlines Evolving Ad Tools and Creative Options
Back in April, Snapchat announced that it had seen an 85% uptick in SMB advertisers in the app, which has also driven a big increase in comparative ad revenue in the first half of the year. So how did it do it? Today, Snap has shared an overview of its evolving ad tools, which have helped to provide more capacity…
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LinkedIn Outlines Improved Semantic Search Capacity
Earlier in the year, we published a post which looked at the use of hashtags on LinkedIn, and whether you actually need to add hashtags to your posts anymore. LinkedIn has had a mixed relationship with hashtags, initially resisting them for a long time, then adding them, then taking them away, only to add them again in 2018, when it…
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Threads Officially Announces Analytics, Adds Post Drafts and Scheduling
As Threads continues to grow, and has seemingly seen an uptick in interest over the past week, Meta has announced a range of new features for the app, which bring it more into line with other social platforms on analytics, post creation, and more. First off, as we reported earlier in the week, Threads analytics has arrived, with desktop users…
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Meta Announces Improved Ad Attribution and Targeting Processes
Meta’s planning to update its approach to ad campaign measurement and attribution, in order to better link your Meta ads to conversions, while also giving Meta more data points to work with to optimize campaigns. Coming in the second half of the year, Meta’s announced a range of ad optimization and integration options, which could have a significant impact on…
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Google Provides More Insight Into Emerging Search Trends
Google’s launched an update to its “Trending Now” tool, an element of Google Trends, which provides insight into the search terms that are seeing notable increases in search volume. That could assist in your ad campaign and SEO planning, with more data on terms related to your region, industry, etc. As you can see in this example screen, Trending Now…
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LinkedIn Shares Insight Into What Drives B2B Campaign Response
So what’s working in B2B ads, and what sparks decision markers to pay attention, and click through on B2B brand promotions? B2B is a very different audience to regular consumer outreach, as you’re looking to connect with a more professionally-focused, and goal-oriented market. And as such, what drives the best response may be different, with certain formats likely to better…
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WhatsApp Ads Giphy Stickers, Expanded Sticker Options
As WhatsApp usage continues to rise, particularly in Western markets, Meta’s slowly trying to integrate more functionality into the app, with a view to eventually facilitating a broader set of functions and options within your message streams. Meta’s latest focus on this front is an expansion of WhatsApp stickers, with a range of sticker updates, from animated GIFs to AI…
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TikTok Resorts To Cash Incentives To Attract New Users
It seems like TikTok has some significant concerns about its growth momentum, based on its latest efforts to lure new users. According to a report this week from The Information, TikTok has been looking to attract new users in the U.S. through a scheme that offers discounts when you invite friends from other apps. Creator economy expert Lia Haberman has…
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Future Search Trends and the Impact of Gen AI [Infographic]
While ChatGPT and other generative AI apps are rising in usage, what sort of impact are they really having on actual, practical usage trends? For example, in Search, is ChatGPT really being used as an alternative to Google? Many internet users are very embedded in their ways, and are likely to stick to what they know till it’s definitively better,…
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