Social media
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Future Search Trends and the Impact of Gen AI [Infographic]
While ChatGPT and other generative AI apps are rising in usage, what sort of impact are they really having on actual, practical usage trends? For example, in Search, is ChatGPT really being used as an alternative to Google? Many internet users are very embedded in their ways, and are likely to stick to what they know till it’s definitively better,…
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Meta Announces Improved Ad Attribution and Targeting Processes
Meta’s planning to update its approach to ad campaign measurement and attribution, in order to better link your Meta ads to conversions, while also giving Meta more data points to work with to optimize campaigns. Coming in the second half of the year, Meta’s announced a range of ad optimization and integration options, which could have a significant impact on…
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LinkedIn Shares Insight into What Drives B2B Campaign Response
So what’s working in B2B ads, and what sparks decision markers to pay attention, and click through on B2B brand promotions? B2B is a very different audience to regular consumer outreach, as you’re looking to connect with a more professionally-focused, and goal-oriented market. And as such, what drives the best response may be different, with certain formats likely to better…
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TikTok Resorts to Cash Incentives to Attract New Users
It seems like TikTok has some significant concerns about its growth momentum, based on its latest efforts to lure new users. According to a report this week from The Information, TikTok has been looking to attract new users in the U.S. through a scheme that offers discounts when you invite friends from other apps. Creator economy expert Lia Haberman has…
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WhatsApp Ads GIPHY Stickers, Expanded Sticker Options
As WhatsApp usage continues to rise, particularly in Western markets, Meta’s slowly trying to integrate more functionality into the app, with a view to eventually facilitating a broader set of functions and options within your message streams. Meta’s latest focus on this front is an expansion of WhatsApp stickers, with a range of sticker updates, from animated GIFs to AI…
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Google Provides More Insight into Emerging Search Trends
Google’s launched an update to its “Trending Now” tool, an element of Google Trends, which provides insight into the search terms that are seeing notable increases in search volume. That could assist in your ad campaign and SEO planning, with more data on terms related to your region, industry, etc. As you can see in this example screen, Trending Now…
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YouTube Expands AI Topics in Live Streams
YouTube’s provided more info on its test of AI-generated live chat summaries, while it’s also expanding access to its illuminated subscription button, triggered by mentions in videos, as well as Super Chat likes in live streams. First off, YouTube has shared more insight into its expansion of AI chat summaries to live streams, which it first announced back in June.…
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Reminder: CrowdTangle Is Going Away This Week
Social media managers, prepare to say goodbye to one of the most valuable Facebook analysis tools available. Yes, this week, we bid farewell to CrowdTangle, the Facebook and Instagram content analysis platform, which enables you to track Pages and accounts, glean insight into their activity, monitor content trends, engagement behaviors, and more. I personally use CrowdTangle every day, and have…
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X Reports Record High Usage During the 2024 Olympics
The 2024 Paris Olympic Games is now over, and X has reported that the event drove new record highs in usage over the last two weeks. Which is hard to fully believe, given that X is always claiming new record highs, and those claims aren’t always accurate. But based on X’s tracking and insight, here are X’s data insights for…
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TikTok Tests Amber Alerts in User Feeds
TikTok has launched a new pilot program, in partnership with NCMEC, that will see Amber Alerts displayed directly within the For You feed, providing more coverage in cases of missing people in the app. This example from NCMEC shows how missing persons alerts are currently posted in the app, but the new program will see them get more priority, ensuring…
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