Social media
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TikTok Announces Expanded Partnership With the NFL
As the new NFL season kicks off, TikTok has announced an extension of its ongoing partnership with the league, via a multi-year partnership that’ll see NFL media and teams continue to post exclusive content to the app. As per TikTok: “TikTok has become a destination for NFL content and culture, with over 11 million combined posts for #NFL, #NFLPlayoffs, and #SuperBowl.…
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YouTube Implements Restrictions on Content Recommendations for Teens
YouTube’s announced some new limitations on content recommendations for teens, which are aimed at limiting the potential harmful effects of overexposure in the app. Various studies have shown that YouTube’s recommendations can lead people down harmful content rabbit holes, and can even radicalize them in the worst cases. Even worse, social media recommendations, weighted by what each user pays attention…
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TikTok Adds IG Notes Like Feature to Inboxes
Because originality is overrated. Or sensitivity around it is. I don’t know. Either way, this week, TikTok has launched a new option to share a short, text-based “thought” in the app, that’s then displayed in a speech bubble type display on your Stories bubble at the top of your inbox. As you can see in this example, shared by Jonah…
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TikTok Publishes Guide to TikTok Selling for Brands
While TikTok’s ever hopeful that it’ll be able to make in-app shopping a thing, it hasn’t really caught on with Western consumers as yet. In China it has, with the Chinese version of the app generating some $US375 billion in in-app sales in 2023, which is expected to rise significantly again this year. But for whatever reason, Western consumers remain…
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Google Expands Virtual Try On Tools
Google’s expanding its Virtual Try-On option to more clothing types, as it continues to develop new processes to facilitate more accurate depictions of items. Originally launched for men’s and women’s tops last year, Virtual Try On uses AI to show how chosen items look on different body types “down to the shadows, wrinkles and draping”, helping to improve the online…
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YouTube Develops New Processes to Detect AI Deepfakes
YouTube’s looking to improve its countermeasures to police AI deepfakes, via new detection processes that will be able to alert creators, and/or their publishers, whenever their face or voice is used in another clip. Deepfakes have become a major concern in the evolving generative AI era, with various artists and politicians already being depicted by computer-generated replicants. And now, YouTube’s…
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TikTok Rolls Out Improved Safety Measures for Teens
TikTok’s rolling out some new safety tools for young users, including updated in-app resources for parents, improved advice guides, and a new TV campaign that highlights its safety features. First off, TikTok’s partnered with The Family Online Safety Institute (FOSI) to develop a new “Digital Safety Partnership” agreement for Families, which is an actual contract-style document that can help parents to…
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Support for Us TikTok Sell Off Is Waning, According to New Report
With the U.S. TikTok sell-off bill looming, many Americans remain confident that the app won’t be going away, amid ongoing political and legal wrangling over the push. Back in April, the U.S. Senate voted to approve a bill which would force TikTok into U.S. ownership, or be banned if it refuses to cooperate. Chinese Government officials have vowed to oppose…
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X Shares Stats on Back-To-School Engagement
X has shared some new insights into how users engage with school and education related trends, with a view to helping marketers tap into back-to-school discussions in the app. And some of the data points are… surprising. First off, X says the back-to-school conversation in the app increased by 3% last year, versus 2022. Okay, just to break that down…
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YouTube Adds New Supervisory Tools for Teen Users
YouTube is rolling out an expanded supervised usage experience in the app, which will give parents more oversight into their kids’ channel activity, and what they’re posting and sharing in the app. As you can see in this example sequence, now, as part of YouTube’s Family Center, parents will be able to connect their child’s account, which will then give…
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