Social media
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X Rolls Out Advanced Analytics to Premium Subscribers
X has rolled out its updated Audience Insights tab for X Premium users, which now includes a range of new elements, including info on your audience’s age, gender, and country of origin, among others. And the updated display looks pretty good: As you can see in these screenshots, X has not only added new analytics features, but it’s also updated…
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X Will Now Enable Long-Form Post Creation via Third Party Apps
X is looking to expand its publishing options, with a new API update that will enable external apps to facilitate post creation up to 4,000 characters. Introducing long form Write via X API v2! With all developers having migrated to our new modern V2 API suite, stay tuned for more new releases and functionality. This one has been a long…
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YouTube Expands AI Topics in Live Streams, Super Chat Likes
YouTube’s provided more info on its test of AI-generated live chat summaries, while it’s also expanding access to its illuminated subscription button, triggered by mentions in videos, as well as Super Chat likes in live streams. First off, YouTube has shared more insight into its expansion of AI chat summaries to live streams, which it first announced back in June.…
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Reminder: CrowdTangle is Going Away This Week
Social media managers, prepare to say goodbye to one of the most valuable Facebook analysis tools available. Yes, this week, we bid farewell to CrowdTangle, the Facebook and Instagram content analysis platform, which enables you to track Pages and accounts, glean insight into their activity, monitor content trends, engagement behaviors, and more. I personally use CrowdTangle every day, and have…
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TikTok’s Testing Amber Alerts in User Feeds
TikTok has launched a new pilot program, in partnership with NCMEC, that will see Amber Alerts displayed directly within the For You feed, providing more coverage in cases of missing people in the app. This example from NCMEC shows how missing persons alerts are currently posted in the app, but the new program will see them get more priority, ensuring…
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X Will Now Enable Long-Form Post Creation via Third Party Apps
X is looking to expand its publishing options, with a new API update that will enable external apps to facilitate post creation up to 4,000 characters. Introducing long form Write via X API v2! With all developers having migrated to our new modern V2 API suite, stay tuned for more new releases and functionality. This one has been a long…
Read More » -
X Rolls Out Advanced Analytics to Premium Subscribers
X has rolled out its updated Audience Insights tab for X Premium users, which now includes a range of new elements, including info on your audience’s age, gender, and country of origin, among others. And the updated display looks pretty good: As you can see in these screenshots, X has not only added new analytics features, but it’s also updated…
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X Reports Record High Usage During the 2024 Olympics
The 2024 Paris Olympic Games is now over, and X has reported that the event drove new record highs in usage over the last two weeks. Which is hard to fully believe, given that X is always claiming new record highs, and those claims aren’t always accurate. But based on X’s tracking and insight, here are X’s data insights for…
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Reddit Announces Updates to its Agency Partner Program
Reddit has announced an update to its agency partner program, which will see approved partners awarded with new badges that they can display in their communications, as part of Reddit’s expanded effort to boost its ad opportunities, and showcase its evolving ad options to a broader range of brands. As explained by Reddit: “Today, we’re introducing Reddit’s Official Partner Badging…
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Threads Launches Insights on Desktop
Oh… This is interesting. Today, Threads users on desktop are being informed that there’s a new analytics dashboard available for view, which provides a range of performance insights for profiles. As you can see in this overview, you can now access insights into various elements, including overall “Views” (Instagram’s new metric of choice, as opposed to impressions or plays), “Interactions”…
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