Social media
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TikTok Adds Group Chats and Stickers in DMs
With DMs becoming a bigger engagement element, especially on Instagram, TikTok is looking to tap into the same behavioral trend, by updating its own direct messaging features. First off, TikTok’s adding stickers in its DMs, including video stickers comprising of TikTok clips, and user-created sticker sets that can be shared by others in the app. As you can see in…
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YouTube Tests Merging Shorts and Long-Form Video Into a Single Feed
YouTube’s looking to capitalize on the popularity of Shorts by promoting longer video clips within the Shorts feed. Which seems to contradict the whole concept, but with Shorts generating 70 billion views daily, it also makes some sense that YouTube would be looking to use this as a means to maximize viewership across all content types, if it can. Which…
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Universal Music Announces New Licensing Deal with Meta
This could be interesting. Today, Universal Music Group (UMG) has announced that it’s updated its music licensing arrangement with Meta, which will enable Meta to use its artists’ music in more ways in its apps. Meta established a then industry-first music licensing agreement with UMG back in 2017, which has enabled Meta to build various music-aligned products, including music stickers,…
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Marketers Take Note: Attention on Social Is Shifting
We’re currently seeing some big shifts in the social media marketing space, as the platforms continue to refine their algorithms and approaches aligned to different elements. Over the past year, Meta, for example, has made a more definitive stance against news content, something that for years it had actually looked to promote, while the changes at X have also sparked…
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EU Commission Warns Musk Over Inflammatory Content
So it seems that X’s relationship with the European Commission is going well. Today, EU Commissioner Thierry Breton has issued X with a reminder of its obligations under the Digital Services Act (DSA) to protect X’s EU users from misinformation, as well as inflammatory content that could “incite violence, hate and racism” within EU member states. Though the specific content…
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Meta Expands Profile Connections for Business Suite
This could be handy. Meta is rolling out a new update for Meta Business Suite (aka “Creator Studio,” aka “Business Manager”) which will enable you to connect more profiles to your account, so that you can easily switch between them when managing your Facebook and IG presence. As you can see in this example, posted by Jonah Manzano, now, you…
Read More » -
YouTube Tests Merging Shorts and Long-Form Video into a Single Feed
YouTube’s looking to capitalize on the popularity of Shorts by promoting longer video clips within the Shorts feed. Which seems to contradict the whole concept, but with Shorts generating 70 billion views daily, it also makes some sense that YouTube would be looking to use this as a means to maximize viewership across all content types, if it can. Which…
Read More » -
EU Commission Warns Musk Over Inflammatory Content
So it seems that X’s relationship with the European Commission is going well. Today, EU Commissioner Thierry Breton has issued X with a reminder of its obligations under the Digital Services Act (DSA) to protect X’s EU users from misinformation, as well as inflammatory content that could “incite violence, hate and racism” within EU member states. Though the specific content…
Read More » -
Meta Expands Profile Connections for Business Suite
This could be handy. Meta is rolling out a new update for Meta Business Suite (aka “Creator Studio”, aka “Business Manager”) which will enable you to connect more profiles to your account, so that you can easily switch between them when managing your Facebook and IG presence. As you can see in this example, posted by Jonah Manzano, now, you…
Read More » -
TikTok Adds Group Chats and Stickers in DMs
With DMs becoming a bigger engagement element, especially on Instagram, TikTok is looking to tap into the same behavioral trend, by updating its own direct messaging features. First off, TikTok’s adding stickers in its DMs, including video stickers comprising of TikTok clips, and user-created sticker sets that can be shared by others in the app. As you can see in…
Read More »