Social media
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YouTube Tests Merging Shorts and Long-Form Video in a Single Feed
YouTube’s looking to capitalize on the popularity of Shorts by promoting longer video clips within the Shorts feed. Which seems to contradict the whole concept, but with Shorts generating 70 billion views daily, it also makes some sense that YouTube would be looking to use this as a means to maximize viewership across all content types, if it can. Which…
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Attention on Social is Shifting, and Marketers Should Take Note
We’re currently seeing some big shifts in the social media marketing space, as the platforms continue to refine their algorithms and approaches aligned to different elements. Over the past year, Meta, for example, has made a more definitive stance against news content, something that for years it had actually looked to promote, while the changes at X have also sparked…
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UMG Announces New Music Licensing Deal with Meta
This could be interesting. Today, Universal Music Group (UMG) has announced that it’s updated its music licensing arrangement with Meta, which will enable Meta to use its artists’ music in more ways in its apps. Meta established a then industry-first music licensing agreement with UMG back in 2017, which has enabled Meta to build various music-aligned products, including music stickers,…
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Snapchat Simplifies Its Ad Campaign Set-up Process
Snapchat’s updated its Ads Manager platform to simplify the campaign creation process, most notably reducing the steps required to set your campaign objectives. As you can see in this image, Snap’s reduced the amount of available objectives from eleven options to five, by merging similar targeting options to streamline the process. For context, here’s what Snap’s current objective screen looks…
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TikTok Establishes New Deal with Amazon To Facilitate In-App Purchases
TikTok’s still trying to get people to buy more things in the app, this time via a new integration with Amazon that’ll enable TikTok users to make an Amazon purchase in-stream, without having to tap through to the Amazon app or website. Amazon’s new partnership with TikTok will facilitate more direct integration between the two apps. Pinterest has also signed…
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X Launches Reply Sorting Options on Posts
After testing it out over the last few months, X has now rolled out its new reply sorting options for post reply stream, which will provide another way to focus your time and engagement in the app As you can see in this example, in the latest version of the app, X users now have three ways to sort the…
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Instagram Launches Live Test of Friend Map Location Sharing
It’s been in development for some time, and now, Instagram has launched a live test of its new “Friend Map” feature, which can display the location of your friends on a dedicated display in the app. As outlined in this overview, Instagram’s new “Friend Map” is designed to enable your friends to see both where you are and where you’ve…
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How Social Platforms Measure Content Views [Infographic]
So what constitutes a “view” in a social media app, and what does “view count” actually represent on each platform? Last week, Instagram announced a significant change in its analytics, by switching all of its data references to “Views” instead of other signifiers like “Reach” and “Plays.” That’s in line with both broader industry trends, as well as evolving usage…
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X Launches Reply Sorting Options on Posts
After testing it out over the last few months, X has now rolled out its new reply sorting options for post reply stream, which will provide another way to focus your time and engagement in the app As you can see in this example, in the latest version of the app, X users now have three ways to sort the…
Read More » -
Instagram Launches Live Test of ‘Friend Map’ Location Sharing
It’s been in development for some time, and now, Instagram has launched a live test of its new “Friend Map” feature, which can display the location of your friends on a dedicated display in the app. As outlined in this overview, Instagram’s new “Friend Map” is designed to enable your friends to see both where you are and where you’ve…
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