Social media
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How Social Platforms Measure Content Views [Infographic]
So what constitutes a “view” in a social media app, and what does “view count” actually represent on each platform? Last week, Instagram announced a significant change in its analytics, by switching all of its data references to “Views” instead of other signifiers like “Reach” and “Plays”. That’s in line with both broader industry trends, as well as evolving usage…
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TikTok Establishes New Deal With Amazon to Facilitate In-App Purchases
TikTok’s still trying to get people to buy more things in the app, this time via a new integration with Amazon that’ll enable TikTok users to make an Amazon purchase in-stream, without having to tap through to the Amazon app or website. Amazon’s new partnership with TikTok will facilitate more direct integration between the two apps. Pinterest has also signed…
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Snapchat Simplifies its Ad Campaign Set-Up Process
Snapchat’s updated its Ads Manager platform to simplify the campaign creation process, most notably reducing the steps required to set your campaign objectives. As you can see in this image, Snap’s reduced the amount of available objectives from eleven options to five, by merging similar targeting options to streamline the process. For context, here’s what Snap’s current objective screen looks…
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TikTok Announces Partnership with gamescom to Solidify Gaming Links
As part of its continued effort to solidify links with the gaming community, TikTok has announced that it’s an official partner of gamescom 2024, which is one of the world’s biggest gaming conferences. As explained by TikTok: “The world’s largest games event, gamescom, attracted over 320,000 gaming enthusiasts last year. In 2024, the event will take place from August 21…
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Is AI Set to Suck the Humanity Out of Social Media?
Mark Zuckerberg’s future vision for Facebook may not be what you’d expect, and really, not even “social” in any way, based on his latest insights. In an interview this week at South Park Commons, Zuckerberg provided insight into Meta’s longer term plans, his vision for the metaverse, the development of AR glasses, and more. And in amongst the various notes,…
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Facebook Offers First-Time Rule Violators a Way To Avoid Penalties
Meta’s looking to help creators avoid penalties by implementing a new system that will enable creators who violate Facebook’s rules for the first time to complete an education process about the specific policy in question in order to get that warning removed. As per Meta: “Now, when a creator violates our Community Standards for the first time, they will receive…
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TikTok Launches ‘Spotlight’ Promotion Option for Film ad TV Show Promotions
TikTok’s got a new way for entertainment brands to tap into the collective in-app hype around movie and TV shows, with TikTok Spotlight offering a more comprehensive way to access fan engagement in the app. As you can see in this overview, TikTok Spotlight enables entertainment publishers and movie studios to get more direct purchase links in front of…
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Instagram Expands Carousels to 20 Frames
Instagram carousels are getting even bigger, with IG confirming that creators can now include up to 20 frames in a single carousel update. As you can see in this notification, users can now add up to 20 photos or videos in a single carousel, providing more capacity to share your content on a dedicated theme or topic. Instagram’s been experimenting…
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Report Suggests that Meta and YouTube Worked to Target Teen Users with IG Promotions
This is not a good look for Zuck and Co. According to a new report from The Financial Times, last year, Meta and Google collaborated on a covert ad project designed to target teenagers with promotions for Instagram on YouTube. Which is strange, in terms of why YouTube would collaborate with Meta on such either way. But it also violates…
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Ad Advisory Group Suspends Activity Following Legal Action from X
Despite widespread criticism of X’s lawsuit against the Global Alliance for Responsible Media (GARM), it does appear to have had at least part of the desired effect. Today, the World Federation of Advertisers (WFA) which coordinates the GARM program, announced that it will be “discontinuing” GARM for the time being. As reported by Business Insider: “Stephan Loerke, the CEO of…
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