Social media
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Is X Usage Actually Rising? A Look at its Latest Stats
Honestly, if X wants to reinforce advertiser trust, it really needs to get its facts straight. Today, in a post about X’s decision to take legal action against the Global Alliance for Responsible Media (GARM), the World Federation of Advertisers (WFA) over an alleged conspiracy to stop advertisers running campaigns in the app, X CEO Linda Yaccarino claimed that: “Even…
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X Refutes Claims That it Illegally Used EU User Data to Train its Grok AI System
X’s lawyers look set to have their hands full for some time yet, as the company continues to rack up legal battles, on varying fronts. Today, X has vowed to fight yet another challenge, this time over the use of user data to train its AI models, and the permissions required for such under EU law. Ireland’s Data Protection Commission…
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YouTube Tests AI Idea Prompts from Google Gemini to Assist Creators
YouTube’s trying out another generative AI creation option, with a new Google Gemini integration with YouTube Studio that’ll help creators come up with more ideas for their content. As you can see in this example, some YouTube creators are now able to access a new “Brainstorm with Gemini” element within YouTube Studio, which will provide prompts, including concepts, trend notes,…
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X Faces Potential Sanctions in the UK Over Musk’s Protest Comments
If you want a summary of the current state of Elon Musk’s X project, today, we’ve got two contrasting stories that highlight the varying perspectives on the app, and Musk’s mission to protect free speech as he sees it. On the day same day as X has launched legal action against the World Federation of Advertisers for advising industry members…
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X Sues GARM Over Percieved Effort to Steer Advertisers Away from the App
I’m not sure that this is going to go the way that Elon and Co. hope. Today, X has launched legal action against the Global Alliance for Responsible Media (GARM) and its chief coordinator, the World Federation of Advertisers (WFA), as well as selected GARM members, over what X claims has been “a group boycott by competing advertisers of one…
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Meta Removes Detailed Targeting Exclusions from Ad Campaigns
You may have missed this earlier in the year, so a quick reminder that Meta has now removed detailed targeting exclusions as an option for all new campaigns. Well, Meta hadn’t actually announced it, as such, till a week ago, but it had alerted advertisers that a change was coming by accidentally sending out a note about the change back…
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YouTube Tests Picture-in-Picture Ads for Live Streams
YouTube’s trying out a new ad format for live streams, with picture-in-picture mid-roll ads set to start appearing in eligible broadcasts. As per YouTube: “YouTube is experimenting with Picture in Picture for live mid-rolls. Some viewers on select devices will begin to see the new ad format in the coming months, allowing creators to run ads without disrupting the live…
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Meta Announces Llama Impact Grants to Further AI Development
Meta has announced a new series of AI research grants, based on creative and novel uses of its Llama 3.1 model, as it looks to maximize the potential of AI in varying capacities. As per Meta: “We’re excited to announce applications are open for the Llama 3.1 Impact Grants. We’re seeking proposals that employ the new features and capabilities of…
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X Confirms its Moving Out of its San Francisco HQ
Elon Musk had already announced that he was looking to move the company out of San Francisco, so this probably comes as no surprise. But still, the official announcement that X will be leaving the former Twitter building marks the end of an era, and really, the physical end of the platform that once was the bird app. As reported…
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Meta Explores Celebrity-Voiced AI Chatbots
I don’t really get Meta’s angle with AI chatbots at present. Last September, at its Connect Conference, where the company showcases its latest tech advances and projects, Meta’s big announcement was celebrity-styled chatbots, which, using the magic of AI, users are able to engage with via DM. Now it appears the company is backing off using celebrities’ faces for chatbots…
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