Social media
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Reddit Acquires Memorable AI to Improve Ad Performance
Reddit’s taking another step to improve its ad tools, with the acquisition of Memorable AI, which uses AI and machine learnings processes to analyze human reactions, and create more effective ads in line with a broader range of elements. As per the above, Memorable AI uses a range of ad response factors to build its models, which then enables its…
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US Senators Propose New Bill to Combat AI Deepfakes
As more and more AI creation tools arrive, the risk of deepfakes, and of misrepresentation through AI simulations, also rises, and could potentially pose a significant risk to democracy through misinformation. Indeed, just this week, X owner Elon Musk shared a video that depicted U.S. Vice President Kamala Harris making disparaging remarks about President Joe Biden, which many have suggested…
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Snapchat Reaches 850 Million Users, Reports Improved Ad Revenue Performance
Snapchat has published its latest performance update, showing increases in both users and revenue, as it continues to drive improved performance for its ad business. Though its costs also continue to rise, and there’s no mention in its report of new products, like an advanced version of its Snap Spectacles glasses. But maybe Snap’s just saving that for its Partner…
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Google Adds Enhanced Product Discovery Options, Powered by AI
Google’s adding some new, AI-powered elements to Search, tapping into its latest Gemini models to provide an enhanced Search experience. Which will also, ideally, keep more people searching on Google, as opposed to shifting their discovery behaviors to, say, ChatGPT instead. The latest AI chatbots pose an existential risk to Google’s core business, because as more of them are activated, more…
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Meta Retires Celebrity-Styled AI Bots
Oh wow, what a surprise this is. Back in September, when Meta first launched its new AI chatbots which communicate in the style of celebrities, I noted that: “It seems like more of a gimmick, which will generate initial interest, for sure, but that’ll wear off quickly.” I’m actually not sure that they even generated that initial buzz, but now,…
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Meta Is Developing Business AIs to Enhance Transactional Engagement
I remain unconvinced that people are going to care about Meta’s AI bots that seek to simulate engagement with real humans in its apps. It tried this back in 2016, with Messenger Bots, which nobody cared about, then it tried it again last year, with celebrity-styled AI-powered bots, which also nobody cared about, leading to their eventual demise. But now,…
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Meta Retires its Celebrity-Styled AI Bots
Oh wow, what a surprise this is. Back in September, when Meta first launched its new AI chatbots which communicate in the style of celebrities, I noted that: “It seems like more of a gimmick, which will generate initial interest, for sure, but that’ll wear off quickly.” I’m actually not sure that they even generated that initial buzz, but now,…
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TikTok Launches App Center to Connect SMBs with Helpful Tools
Looking to up your TikTok game for the upcoming holiday push? This will help. This week, TikTok has launched a new App Center for business users, which features a collection of TikTok tools, built by third-party developers, that can help small brands, specifically, maximize their performance in the app. As you can see in this example, TikTok’s App Center features…
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Threads Tests New Topic Discovery Elements to Drive Engagement
While Threads doesn’t want people posting about divisive politics, and bringing down the more positive vibe in the app, it is gradually adding in more topical and trending engagement options, as it leans into the real-time nature of the Twitter-like experience. First off, Threads is rolling out a new blue label above posts that are related to a trending topic…
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Meta’s Developing ‘Business AIs’ to Enhance Transactional Engagement
I remain unconvinced that people are going to care about Meta’s AI bots that seek to simulate engagement with real humans in its apps. It tried this back in 2016, with Messenger Bots, which nobody cared about, then it tried it again last year, with celebrity-styled, AI-powered bots, which also nobody cared about, leading to their eventual demise. But now,…
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