Social media
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Pinterest’s Growth Momentum Slows in Q2
While other social platforms continue to push random AI features that no one asked for, and face more questions over political content, Pinterest continues to go about its business, steadily increasing its active users and revenue, as per its latest performance update. Though within that, there are some points of concern, which could temper enthusiasm for Pinterest’s overall potential. First…
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Survey Shows That Snapchat is a Key Social Shopping Platform
Is Snapchat “the leading social shopping platform in the U.S.?” Apparently, that’s the finding of a new study conducted by National Research Group, which examined how social media users engage with content related to four commerce categories: apparel, beauty, specialty, and home goods. And based on this, the data shows that Snapchatters are increasingly likely to be open to online…
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Meta Increases Users and Revenue in Q2
AI is a focus once again in Meta’s Q2 earnings announcement, which has seen the company post solid increases in both users and revenue in the period. First off, on users, Meta’s “Family Daily Active People” increased to 3.27 billion in Q2, up 7% year-over-year. As you can see in this graph, Meta added 30 million more users across its…
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LinkedIn Reports Higher Revenue and ‘Record Levels’ of Engagement
Microsoft has published its latest performance numbers, which also incorporate LinkedIn data. And guess what? LinkedIn saw “record engagement” once again in the period. As you can see in this overview, LinkedIn revenue rose 10% in the most recent quarter, with solid performance across all business units, while LinkedIn sessions increased 13% with “record engagement”. Which LinkedIn always reports. It’s…
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TikTok Announces Inaugural ‘Visionary Voices Africa’ Group
As part of its continued effort to highlight emerging creators from different communities in the app, TikTok has announced its inaugural “Visionary Voices Africa” list, with 15 top African region creators selected for the program. The group includes creators, small businesses owners, and “Industry Disruptors”, providing a cross-section of creative talent from the broader African community. TikTok says that the…
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How Creators and Marketers Can Protect Themselves While Using AI
The following is a guest piece by Jordan Mitchell, founder of integrated communications and content agency Growth Stack Media. Opinions are the author’s own. Throughout my career, I have witnessed the challenges content creators face when striving to make a living pursuing their passion. While honing technical skills and storytelling abilities is crucial, it is equally important for creators to…
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E.l.f. Gets in on ‘Hot Girl Walk’ TikTok Trend in Time for Olympics
E.l.f. is the first official beauty partner of Hot Girl Walk, a fitness organization which encourages movement among women, according to information shared with sister publication Marketing Dive. To mark the partnership, the cosmetics company released a two-minute video meant to parody the look and feel of televised sports competitions. Olympian Gabby Douglas and actor Patrick Warburton serve as sportscasters…
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Meta Launches Custom AI Bot Creation Platform in the US
The next step of Meta’s AI push is here, with Meta launching its new AI Studio platform in the U.S., which will enable anyone to create their own AI bots, built on Meta’s systems. As you can see in this example, Meta’s new AI character creation process will prompt you with ideas to get started, or you can create your…
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Publicis Groupe Acquires Influencer-Marketing Giant Influential
Publicis Groupe has entered into an agreement to acquire Influential, the world’s largest influencer marketing company by revenue, according to a company announcement. Published reports indicated the deal was worth $500 million. Influential runs a network of more than 3.5 million creators, including 90% of the global influencers who have 1 million followers or more. The agency currently serves more…
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X is Now Staffing its New Safety Center in Texas
Oh wow, X actually is building a new safety center in the U.S. after all. After announcing back in January that it was planning to build a new “Trust and Safety center of excellence” in Texas, specifically focused on combating child sexual exploitation (CSE) material, X hasn’t made any other announcement on the project. And it was starting to feel like…
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