Social media
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Report Looks at How Top Brands are Winning on TikTok
Looking to up your TikTok marketing game? This will help. CreatorIQ recently partnered with TikTok to conduct an analysis of how brands are using the app, and which are seeing the most success with their TikTok approach. The full report, which you can download here (with email sign-up) includes insights into key tactics and approaches when working with TikTok creators,…
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Meta Launches its Custom AI Bot Creation Platform in the US
The next step of Meta’s AI push is here, with Meta launching its new AI Studio platform in the U.S., which will enable anyone to create their own AI bots, built on Meta’s systems. As you can see in this example, Meta’s new AI character creation process will prompt you with ideas to get started, or you can create your…
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X Shares Insights into Olympics Engagement
Despite reports of limited growth at X, the platform itself is touting new record high engagement numbers for the Olympics, as it looks to showcase the ad placement opportunities that this provides for its partners. And X really needs those partners to run more campaigns. Recent reports suggest that X’s overall revenue is down around 50% year-over-year, and has continued…
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Instagram Tests New Reels Filter for Posts with Notes
Instagram’s testing out another way to lean into the popularity of Notes, with some users now seeing a new “Notes” feed filter within the Reels tab, which will then show you only Reels that have Notes included. As you can see in this example, posted by Jaskaran Singh, some users are now able to access a specific “Notes” listing, in…
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Snapchat Adds New AR Experiences for the 2024 Olympics
Snapchat has outlined a range of new elements to celebrate the 2024 Olympics, including AR Lenses, official highlights, filters and more. Snap is making an extra effort this time round to facilitate fan connection with the Games, which could help it drive more engagement during the event. First off, Snapchat’s added a range of AR Lenses, including several created in…
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X Adds New Setting To Opt out of Sharing Data To Train Grok
Okay, this probably comes as no real surprise, seeing as though it’s actually a key selling point of the offering. But last week, X quietly added a new, explicit setting within your account options that gives X permission to use your posts and activity in the app to train its Grok AI chatbot. As explained here, X has now opted…
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New Data Suggests X Is Still Far From Profitability
While X’s owner and CEO continuously promote claims of surging popularity and “record high” usage of the app, it seems that the transition to X has not been a financial winner for the platform and may still spell the end for Elon Musk’s social media experiment. Over the weekend, The New York Times published a new overview of X CEO…
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Justice Department Shares Details of Case Against TikTok
With TikTok’s U.S. sell-off bill looming, many questions remain as to what exactly the case is against the app, and what swayed U.S. senators to vote overwhelmingly in favor of forcing the app to be sold into American ownership or be banned entirely from the region. Because while there’s been much speculation about TikTok sharing U.S. user data with its…
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How To Improve Your Website’s Reputation With Google [Infographic]
Are you looking for ways to improve your reputation with Google? Want to boost your SEO efforts and generate more targeted website traffic? The team from Red Website Design share their tips for improving your online reputation in this infographic. Here’s a quick summary of what you’ll learn: Review your current backlink profile Create a list of your top posts…
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Justice Department Shares Details of Case Against TikTok
With TikTok’s U.S. sell-off bill looming, many questions remain as to what exactly the case is against the app, and what swayed U.S. Senators to vote overwhelmingly in favor of forcing the app to be sold into American ownership, or be banned entirely from the region. Because while there’s been much speculation about TikTok sharing U.S. user data with its…
Read More »