Social media
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TikTok Publishes New Marketing Guide for SMBs
With holiday planning now in full swing, TikTok has published a new marketing playbook for SMBs, which could help you maximize your TikTok efforts. The 19-page playbook covers all aspects of TikTok marketing, with a range of notes and suggestions to help guide your approach. The full guide is available here (with email sign-up), but in this post, we’ll take…
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Reddit Launches Lead Generation Ads
Reddit has launched its own version of Lead Gen Ads, which will enable marketers to gather prospective customer info direct from their promotions in the app. As you can see in this example, Reddit’s Lead Gen Ads function pretty much as you would expect. The ads include a “Sign Up” CTA (or similar), which, when clicked, takes the user through…
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Reddit Cuts Off Search Engine Scrapers, Including Bing
This is interesting. This week, Reddit mas moved to block search engines not named Google from crawling its site, via an update to its robot.txt file which blocks their crawlers. Microsoft’s Bing has now stopped crawling Reddit, after an update to the platform’s robots.txt file on July 1st, which essentially refuses access to all non-approved search engines, meaning that Reddit…
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YouTube Shares Quick Tips and Pointers on How to Grow Your Channel
Looking to get a better understanding of YouTube’s systems, and how you can ensure that your content aligns with the latest best practices? This could help. YouTube’s Creator Liaison Rene Ritchie is now sharing a range of YouTube insights and pointers via Shorts, providing quick snapshots of knowledge on various elements. As you can see in this clip, Ritchie is…
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Meta Removes 63K Instagram Accounts Linked to Sextortion Scams
Meta’s announced a major action against a known sextortion group operating out of Nigeria, which has led to the removal of around 70,000 cumulative profiles, Pages and groups from Facebook and IG, as well as improved measures to keep them from returning. Meta says that these accounts were associated with a group called “Yahoo Boys,” a known scam collective. Yahoo Boys…
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Threads Is Developing an Easier Way to Access Likes and Saved Posts
Okay, this one may be something, or it could be nothing, at least not what some expect. Back in May, app researcher Alessandro Paluzzi uncovered a back-end code element on Threads which refers to a section called “Your Feeds.” As you can see in this example, “Your Feeds” would enable users to easily access different elements of the app, including…
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TikTok Adds Custom Thumbnail Option for Clips
Big news for TikTok creators, with TikTok adding the capacity to upload custom thumbnail images for your clips. As you can see in this example, posted by social media expert Matt Navarra, now, within the upload flow in the app, you can either choose a specific frame from the video to be your thumbnail image, or you can tap on…
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X Rolls Out New Ways To Use Its Grok AI Chatbot
X has rolled out some new ways to use its Grok AI chatbot, with profile analysis now available to paying X Premium subscribers, as well as the capacity to ask Grok about any term or phrase by highlighting it in the app. X first previewed its profile analysis option earlier this month, which adds a new “More about this account”…
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Instagram Shares Tips on How To Maximize Your Live Streams
Instagram has published a new guide to live streaming in the app, which could be another consideration for your brand outreach, and raising awareness among your IG audience. Instagram’s live guide covers all the basics of how to go live, including how to schedule a broadcast, and how to incorporate co-hosts to facilitate live chat and engagement. Instagram also provides…
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Can Threads Avoid Political News During the US Election?
Can Meta maintain its planned political distance in the upcoming election campaign? Apparently, this is a question that even those within the company are now debating, following a weekend in which political news dominated the headlines. In the wake of President Joe Biden’s decision to withdraw from his re-election campaign, many pointed to the fact that Biden first posted his…
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