Social media
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Reddit Launches Sports Partnership Program to Enhance Engagement
Reddit has announced a new sports partnership program, which will see Reddit working with various major sports organizations, including the NFL, the NBA, MLB, PGA, and more on new in-app activations. The new program will bring exclusive sports content into the app, feeding into dedicated sports communities to drive more engagement. As explained by Reddit: “Through our official partnerships with…
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Meta’s Added a New Way To Incorporate Offers Into Your Ads
Meta’s added another way to incorporate offers into your ads, with an updated URL ingestion process that will detect existing offers listed on your site. As you can see in this example, posted by Meta ads expert Jon Loomer, Meta’s added a new element to the ad setup process that detects offers based on the URL you enter for your…
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X Is Testing an Option to Block Links in Your Post Replies
X really doesn’t want its users to click on referral links, and head away from its site, which is why it’s already downgraded the reach of posts with links, changed the way that link previews are displayed in stream, and added native long-form posting options as a replacement. And now, it’s testing out another way to disincentivize links, though this…
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Google Abandons Plan to Phase Out Tracking Cookies
Well, after all that, after years of telling us that cookie tracking is going away, and that marketers need to brace themselves for the next big shift, Google has now announced that it won’t actually be retiring cookies after all. The years-long back and forth, which has seen Google delay the cookie phase out several times, due to various challenges…
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How B2B Brands Are Incorporating Generative AI [Infographic]
While generative AI is the tech trend of the moment, data shows that many B2B organizations are still hesitant to deploy gen AI tools at scale. That’s according to a recent survey conducted by Bain and Company, which incorporates responses from over 1,000 B2B professionals in regards to how their organizations are utilizing AI in their workflow. Part of that…
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How B2B Brands are Incorporating Generative AI [Infographic]
While generative AI is the tech trend of the moment, data shows that many B2B organizations are still hesitant to deploy gen AI tools at scale. That’s according to a recent survey conducted by Bain and Company, which incorporates responses from over 1,000 B2B professionals in regards to how their organizations are utilizing AI in their workflow. Part of that…
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Meta Faces New Challenge Over its Ad-Free Subscription Offering
Meta’s ad-free subscription offering in Europe is facing another regulatory challenge, with the Consumer Protection Cooperation Network (CPC) today issuing the company with a notice to explain, and potentially revise its marketing of the option, which it says is currently misleading. To recap, last November, Meta launched its ad-free subscription package in Europe, which enables EU users to pay a…
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Reddit Launches Sports Partnership Program to Enhance Engagement
Reddit has announced a new sports partnership program, which will see Reddit working with various major sports organizations, including the NFL, the NBA, MLB, PGA, and more on new in-app activations. The new program will bring exclusive sports content into the app, feeding into dedicated sports communities to drive more engagement. As explained by Reddit: “Through our official partnerships with…
Read More » -
Meta’s Added a New Way to Incorporate Offers into Your Ads
Meta’s added another way to incorporate offers into your ads, with an updated URL ingestion process that will detect existing offers listed on your site. As you can see in this example, posted by Meta ads expert Jon Loomer, Meta’s added a new element to the ad setup process that detects offers based on the URL you enter for your…
Read More » -
Google Abandons Plan to Phase Out Tracking Cookies
Well, after all that, after years of telling us that cookie tracking is going away, and that marketers need to brace themselves for the next big shift, Google has now announced that it won’t actually be retiring cookies after all. The years-long back and forth, which has seen Google delay the cookie phase out several times, due to various challenges…
Read More »