Social media
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X Highlights Rising Sports Discussion in the App Ahead of the Olympics
X is looking to enhance its appeal to advertisers ahead of the Olympics, by highlighting the popularity of sports discussions in the app. As per X: “Over the weekend of July 13-14 2024, the sports world was buzzing as several major international tournaments crowned their champions. And when the sports world is buzzing, so is X. As fans tuned in…
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Instagram Expands Notes to Reels and Feed Posts
Instagram has announced another expansion of its Notes messaging feature, with users now able to leave Notes on both Reels and feed posts in the app. As you can see in this example, with Reels, followers are now able to add a note from the messaging menu, providing another way to interact with friends. The approach is similar on feed…
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X Launches Trend Genius Ads
X has got a new product designed to help advertisers tap into trending events, with its “Trend Genius” ads utilizing AI to boost promotions at conversation peaks. Using X’s advancing AI systems, Trend Genius ads are able to detect rising topics of discussion, and align ad placement with brand-relevant mentions. As explained by X: “Trend Genius allows advertisers to hand…
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Instagram Tests Making the Messaging Icon the Main Focus
Over time, more and more engagement on Instagram is shifting to DMs, which Instagram is now trying to lean into with new features like Notes, that are aligned with more private sharing. And it’s also experimenting with an even more significant change in this respect, with some users now seeing a new messaging icon in the lower function bar in…
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Meta Publishes Holiday Marketing Playbook
Looking to maximize your social media marketing efforts this holiday season? This will help. Meta has published a new guide to holiday marketing, which includes a heap of tips and pointers to put you on the right track with your planning, with a specific focus on Reels ads and its advancing AI tools. You can download the 19-page guide for…
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Snap Launches Sports Network To Cover Niche Events
After previewing it back in May, Snapchat has now shared more details of its coming “Snap Sports Network,” which will include a team of popular sports creators presenting the latest news on left-of-center sports. Well, “sports” in this context is a bit of a loose term. As noted, Snap’s Sports Network won’t be focused on the regular sports headlines like…
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TikTok Partners with DistroKid to Help Emerging Musicians
TikTok’s looking to make it easier for independent musicians to build a presence in the app, via a new partnership with DistroKid that will enable DistroKid artists to build their TikTok presence, direct from the promotion platform. As you can see in this example, with this new process, artists using DistroKid, which is a key daabase for independent musicians, will…
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X Will Allow Users To Request a Community Note on Posts
X is expanding its Community Notes option once again, this time by adding the capacity for users to request a note on posts that they believe may include questionable claims. As you can see in this example, there’s now a new option within the post menu on desktop to “Request Community Note”, which will then flag that for checking by…
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Meta Expands Reels Overlay Ads to More Brands
Meta’s rolling out a new way to advertise within Reels, its fastest growing content format, with Reels overlay ads now being made available to selected advertisers. As you can see in these examples, Reels overlay ads will appear on screen with a large CTA prompt, and can be either single image or carousel promotions. Meta first previewed the format at…
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X Launches ‘Trend Genius’ Ads to Help Brands Tap into Trending Discussion
X has got a new product designed to help advertisers tap into trending events, with its “Trend Genius” ads utilizing AI to boost promotions at conversation peaks. Using X’s advancing AI systems, Trend Genius ads are able to detect rising topics of discussion, and align ad placement with brand-relevant mentions. As explained by X: “Trend Genius allows advertisers to hand…
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