Social media
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Meta Expands Reels Overlay Ads to More Brands
Meta’s rolling out a new way to advertise within Reels, its fastest growing content format, with Reels overlay ads now being made available to selected advertisers. As you can see in these examples, Reels overlay ads will appear on screen with a large CTA prompt, and can be either single image or carousel promotions. Meta first previewed the format at…
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X Tests Auto Advance Mode for Video Viewing
As another element of its growing video content push, X is testing a new option that would enable users to keep X videos flowing through, without having to manually swipe to the next clip. As you can see in this example, shared by X News Daily, X is testing out a new “Auto Advance” option for video playback, which, as…
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Reddit Announces Webinar Series to Assist in Holiday Ad Planning
Have you considered Reddit for your holiday marketing push? The platform now has 82 million daily active users, and facilitates an increasing number of product searches, based on the fact that you can get real user insight within its engaged topic forums. As such, it could be worth factoring into your plans, and if you are looking Reddit’s way, it’s…
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WhatsApp Adds ‘Favorites’ Tab To Help You Keep up With Key Connections
WhatsApp’s looking to make it easier to stay in touch with your key contacts with a new “Favorites” tab option now available in the app. As you can see in this example, now, you’ll be able to create a dedicated listing of your key contacts, so you can switch over and ensure that you’re keeping up with your most important…
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YouTube’s Developing Thumb Frame Customization for Shorts Clips
For those creators who’ve been asking, YouTube is not planning to enable custom thumbnails for Shorts clips at this stage, but it is working on a related solution that’s pretty similar either way. Custom thumbnails enable YouTubers to create specific header images for their clips, which are then displayed in-stream. Here’s an example of MrBeast’s thumbnails, which became a point…
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Threads Is Testing a Media Re-Share Option That Credits Creators
Meta’s looking to tackle content theft on Threads by experimenting with a new feature that would make it easy for users to re-share media in the app, while still giving credit to the original poster. As you can see in this example, posted by app researcher Alessandro Paluzzi, Threads is internally testing a new “Use media” option, in addition to…
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Instagram Experiments With Super Likes for Stories
Just as Instagram adds an interesting, and original music sharing option for Threads, it’s also seemingly experimenting with another feature that’s been copied from another app. According to a finding in the back-end code of the latest IG app, the platform is working on a “Super Like” option for Stories. As you can see in this example, posted by app…
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Elon Musk Plans To Move X HQ Out of San Francisco
While the renaming of Twitter to X was effectively the end of an era for the app, this would be a physical manifestation of the same. According X owner Elon Musk, the company is now planning to move out of San Francisco, in protest over changes to Californian law, which he disagrees with. Yesterday, California Governor Gavin Newsom signed legislation…
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Meta’s Testing AI Comment Summaries on Facebook
Meta’s determined to make use of its expanding AI capacity, and it’s going to make you experience it, whether you want to or not. Meta’s latest effort on this front is new Meta AI summaries in post comment streams on Facebook, which sum up the general consensus of what people are saying about that post. As you can see in…
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Instagram Will Now Enable You to Add 20 Audio Tracks to Reels
Oh wow, a cool and original idea coming out of IG. Been a while since that’s happened. Today, Instagram has announced a new feature that enables users to add multiple music tracks to their Reels, so you can add variable soundtrack elements within a single clip. As you can see in these example screens, you can now include up to…
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