Social media

  • WhatsApp Adds ‘Favorites’ Tab to Help You Keep Up With Key Connections

    WhatsApp’s looking to make it easier to stay in touch with your key contacts with a new “Favorites” tab option now available in the app. As you can see in this example, now, you’ll be able to create a dedicated listing of your key contacts, so you can switch over and ensure that you’re keeping up with your most important…

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  • YouTube’s Developing Thumb Frame Customization for Shorts Clips

    For those creators who’ve been asking, YouTube is not planning to enable custom thumbnails for Shorts clips at this stage, but it is working on a related solution that’s pretty similar either way. Custom thumbnails enable YouTubers to create specific header images for their clips, which are then displayed in-stream. Here’s an example of MrBeast’s thumbnails, which became a point…

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  • Instagram’s Experimenting With Super Likes for Stories

    Just as Instagram adds an interesting, and original music sharing option for Threads, it’s also seemingly experimenting with another feature that’s been copied from another app. According to a finding in the back-end code of the latest IG app, the platform is working on a “Super Like” option for Stories. As you can see in this example, posted by app…

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  • Elon Musk Plans to Move X HQ out of San Francisco

    While the renaming of Twitter to X was effectively the end of an era for the app, this would be a physical manifestation of the same. According X owner Elon Musk, the company is now planning to move out of San Francisco, in protest over changes to Californian law, which he disagrees with. Yesterday, California Governor Gavin Newsom signed legislation…

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  • Meta’s Testing AI Comment Summaries on Facebook

    Meta’s determined to make use of its expanding AI capacity, and it’s going to make you experience it, whether you want to or not. Meta’s latest effort on this front is new Meta AI summaries in post comment streams on Facebook, which sum up the general consensus of what people are saying about that post. As you can see in…

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  • Threads is Testing a Media Re-Share Option That Credits Creators

    Meta’s looking to tackle content theft on Threads by experimenting with a new feature that would make it easy for users to re-share media in the app, while still giving credit to the original poster. As you can see in this example, posted by app researcher Alessandro Paluzzi, Threads is internally testing a new “Use media” option, in addition to…

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  • TikTok Announces New Eventbrite Integration

    TikTok has announced a new partnership with events platform Eventbrite which will enable both creators and fans to promote Eventbrite links in-stream. As you can see in this example sequence, TikTok’s new Eventbrite integration will make it easier to include links to publicly listed events on Eventbrite, with the direct link highlighted within the TikTok clip. That’ll then enable viewers…

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  • YouTube Tests AI Generated Radio Stations for YouTube Music

    YouTube is trying out another way to utilize AI, this time within YouTube Music, with Music Premium subscribers now able to try out a new “AI-generated radio” option, which enables you to personalize what you want to hear by describing it. As you can see in this example, shared by 9 to 5 Google, YouTube’s AI radio station option will…

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  • Instagram Is Restricting the Promotion of Variable Image Size Carousels

    Bad news for brands looking to make use of Instagram’s new variable image size carousels, with carousels that include full-screen size images not eligible for boosting. Last month, Instagram rolled out a new option that enables users to upload carousel collections of different sized images, giving you more options for composing carousel posts in-stream. Which was a welcome update, but…

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  • YouTube Tests Community Spaces To Drive Fan Engagement

    YouTube’s trying another way to integrate more social platform type elements, this time through a new Community Spaces test, which enables channel fans to engage and interact via text posts. As you can see in this example, posted by influencer marketing expert Lindsey Gamble, YouTube’s new Community Spaces, which are now available on selected creator profiles, provide a dedicated space…

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