Social media
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YouTube Adds New Supervisory Tools for Teen Users
YouTube is rolling out an expanded supervised usage experience in the app, which will give parents more oversight into their kids’ channel activity, and what they’re posting and sharing in the app. As you can see in this example sequence, now, as part of YouTube’s Family Center, parents will be able to connect their child’s account, which will then give…
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TikTok Shares Insights Into Its Capacity for Film Promotions
TikTok has published a new study which highlights its capacity to help increase awareness of new release movies, and influence users to watch films at the cinema. Based on on-platform engagement data, the report looks at how TikTok users engage with film content, and how filmmakers and distributors can utilize the app to maximize their promotional efforts. As per the…
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Meta Shares Reels Marketing Tips in New Guide
Looking to use Reels as part of your holiday campaign push? You probably should be, Reels, across both Facebook and IG, are Meta’s fastest-growing content type, now driving over 200 billion views a day across the two platforms. Short-form video has become the most popular form of content consumption, and if you want to maximize your messaging, you need to be…
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LinkedIn Launches Gen Z Focused Podcast via iHeartRadio
LinkedIn is launching the first podcast of its partnership with iHeartRadio, with the Gen Z focused “Let’s Talk Offline” being added to the platform’s expanded podcast offering. Hosted by LinkedIn Career Development editor Gianna Prudente and LinkedIn Community Manager Jamé Jackson Gadsden, the show will provide insight into the evolving world of work for younger listeners. As per LinkedIn: “The…
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Snapchat Is Adding Sponsored Snaps To Expands Its Ad Opportunities
Snapchat’s adding some new ad placement options, as it looks to build on its recent ad business growth, while it’ll also soon provide more insights into app usage, in order to help marketers better understand how people are engaging with different elements of the app. First off, on ad placements. The main announcement from Snap is that it will soon…
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X Shares Holiday Engagement Insights to Attract Marketing Spend
While Elon Musk’s X continues to make headlines for its political stances, it also remains a highly used platform, with over 250 million people logging onto the app every day to get the latest news and info on a wide range of topics. Which also extends to products, and this week, X is making its pitch to advertisers for the…
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LinkedIn Launches Gen Z Focused Podcast via iHeartRadio
LinkedIn is launching the first podcast of its partnership with iHeartRadio, with the Gen Z focused “Let’s Talk Offline” being added to the platform’s expanded podcast offering. Hosted by LinkedIn Career Development editor Gianna Prudente and LinkedIn Community Manager Jamé Jackson Gadsden, the show will provide insight into the evolving world of work for younger listeners. As per LinkedIn: “The…
Read More » -
X Launches New Connected TV App
After sharing glimpses of its new TV app over the past few months, X has now officially launched the beta version of X TV, which it claims is “a massive leap forward in transforming X into a video-first platform.” It looks a lot like the Connected TV (CTV) version of YouTube, right? Yes, X’s new big screen playback platform is…
Read More » -
Snapchat’s Adding Sponsored Snaps to Expands Its Ad Opportunities
Snapchat’s adding some new ad placement options, as it looks to build on its recent ad business growth, while it’ll also soon provide more insights into app usage, in order to help marketers better understand how people are engaging with different elements of the app. First off, on ad placements. The main announcement from Snap is that it will soon…
Read More » -
X Launches New Connected TV App
After sharing glimpses of its new TV app over the past few months, X has now officially launched the beta version of X TV, which it claims is “a massive leap forward in transforming X into a video-first platform.” It looks a lot like the Connected TV (CTV) version of YouTube, right? Yes, X’s new big screen playback platform is…
Read More »