Social media

  • X Reports New Record High in Usage

    It was another big weekend for X, with the attempted assassination of former President Donald Trump driving more conversation in the app. Though the specifics, as always, do require some scrutiny. Today, X owner Elon Musk has claimed that the platform reached a new “record high” in usage. ???? usage hit another all-time high yesterday with 417 billion user-seconds globally!…

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  • X Continues To Test Post Reply Sorting

    It looks like X’s reply sorting option is coming soon, with new references to the functionality now added to the back-end code in the app. As you can see in this example, shared by X News Daily, X is looking to add in new options that would enable users to sort post replies in-stream, in order to highlight the most…

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  • An Overview of the Modern TV Viewing Landscape [Infographic]

    TV viewing behaviors are changing, with the rise of video-on-demand (VOD) streaming services giving users cheaper, more comprehensive options to choose from, driving more away from traditional broadcast channels. And among the key beneficiaries of this has been social media networks, with the integration of video content enabling platforms to use their expansive knowledge of user interests, based on in-app…

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  • Instagram is Restricting the Promotion of Variable Image Size Carousels

    Bad news for brands looking to make use of Instagram’s new variable image size carousels, with carousels that include full-screen size images not eligible for boosting. Last month, Instagram rolled out a new option that enables users to upload carousel collections of different sized images, giving you more options for composing carousel posts in-stream. Which was a welcome update, but…

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  • An Overview of the Modern TV Viewing Landscape [Infographic]

    TV viewing behaviors are changing, with the rise of video-on-demand (VOD) streaming services giving users cheaper, more comprehensive options to choose from, driving more away from traditional broadcast channels. And among the key beneficiaries of this has been social media networks, with the integration of video content enabling platforms to use their expansive knowledge of user interests, based on in-app…

    Read More »
  • X Continues to test Post Reply Sorting

    It looks like X’s reply sorting option is coming soon, with new references to the functionality now added to the back-end code in the app. As you can see in this example, shared by X News Daily, X is looking to add in new options that would enable users to sort post replies in-stream, in order to highlight the most…

    Read More »
  • X Reports New Record High in Usage

    It was another big weekend for X, with the attempted assassination of former President Donald Trump driving more conversation in the app. Though the specifics, as always, do require some scrutiny. Today, X owner Elon Musk has claimed that the platform reached a new “record high” in usage. ???? usage hit another all-time high yesterday with 417 billion user-seconds globally!…

    Read More »
  • YouTube Tests Community Spaces to Drive Fan Engagement

    YouTube’s trying another way to integrate more social platform type elements, this time through a new Community Spaces test, which enables channel fans to engage and interact via text posts. As you can see in this example, posted by influencer marketing expert Lindsey Gamble, YouTube’s new Community Spaces, which are now available on selected creator profiles, provide a dedicated space…

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  • YouTube Tests AI Generated Radio Stations for YouTube Music

    YouTube is trying out another way to utilize AI, this time within YouTube Music, with Music Premium subscribers now able to try out a new “AI-generated radio” option, which enables you to personalize what you want to hear by describing it. As you can see in this example, shared by 9 to 5 Google, YouTube’s AI radio station option will…

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  • EU Commission Finds X’s Changes to Verification Are in Violation of the DSA

    X is gearing up for a significant legal battle in Europe, after the EU Commission found that the platform’s decision to sell verification ticks is in breach of the EU Digital Services Act (DSA), due to misconception among users as to what the checkmark actually represents. Which would also, by extension, potentially mean the same for Meta, which now offers…

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