Social media
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Snap Partners With VideoAmp for Improved Campaign Tracking
As part of its renewed focus on the North American market, and maximizing opportunities for ad partners in the region, Snapchat has today announced a new partnership with media measurement company VideoAmp, which will provide agency partners with expanded reach planning and measurement tools to assist their clients. VideoAmp provides in-depth, cross-platform tracking data to help brands measure the full…
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Linkedin’s Making Its Automated ‘Accelerate’ Campaigns Available to All Brands
LinkedIn’s expanding access to its automated “Accelerate” campaigns, which utilize AI to effectively automate the entire campaign creation process. Originally launched in limited testing last October, Accelerate campaigns scan the URL listed in your campaign set-up, along with your company’s LinkedIn presence, in order to build a recommended overview of your optimal LinkedIn campaign. As explained by LinkedIn: “In…
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Instagram’s Looking to Enable Retrospective Tags for Collaborative Posts
Here’s a small but important update from IG regarding a coming functional improvement. Right now, if you want to add a collaborator to your IG posts, you need to do so in the initial creation flow, it’s not possible to add a collaborator in retrospect. Well, you can on Reels, as of recently (check out this how-to guide from influencer…
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X Launches Prevent Alliance to Combat Synthetic Drug Abuse
X is taking another step in combating the promotion of illegal substances in the app, by signing up to the Prevent Alliance, which aims to establish more definitive rules and approaches to combat synthetic drug promotion within social apps. Today we are joining with cross-sector partners to launch the Prevent Alliance, a global initiative focused on preventing the abuse of…
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X Moves to the Next Stage of Testing for Comment Downvotes
X is moving to the next stage of its test of downvotes on post replies, with a new variation of its downvote option appearing in the back-end code of the app this week. As you can see in this example, posted by user @P4mui, X now has a new downvote button in production, which hasn’t been released for public testing…
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Instagram’s Looking to Enable Retrospective Tags for Collaborative Posts
Here’s a small but important update from IG regarding a coming functional improvement. Right now, if you want to add a collaborator to your IG posts, you need to do so in the initial creation flow, it’s not possible to add a collaborator in retrospect. Well, you can on Reels, as of recently (check out this how-to guide from influencer…
Read More » -
YouTube Adds New Creative Options for Shorts
YouTube’s rolling out some new features for Shorts, including a bunch of creative options to help customize and expand your Shorts usage. First off, YouTube’s adding auto layout, initially for Shorts created on Android, which aims to make it easier to convert your longer videos into Shorts clips. Auto layout will track the main subject of your video, essentially narrowing…
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Snap Partners with VideoAmp for Improved Campaign Tracking
As part of its renewed focus on the North American market, and maximizing opportunities for ad partners in the region, Snapchat has today announced a new partnership with media measurement company VideoAmp, which will provide agency partners with expanded reach planning and measurement tools to assist their clients. VideoAmp provides in-depth, cross-platform tracking data to help brands measure the full…
Read More » -
LinkedIn’s Making its Automated ‘Accelerate’ Campaigns Available to All Brands
LinkedIn’s expanding access to its automated “Accelerate” campaigns, which utilize AI to effectively automate the entire campaign creation process. Originally launched in limited testing last October, Accelerate campaigns scan the URL listed in your campaign set-up, along with your company’s LinkedIn presence, in order to build a recommended overview of your optimal LinkedIn campaign. As explained by LinkedIn: “In…
Read More » -
X Launches Prevent Alliance to Combat Synthetic Drug Abuse
X is taking another step in combating the promotion of illegal substances in the app, by signing up to the Prevent Alliance, which aims to establish more definitive rules and approaches to combat synthetic drug promotion within social apps. Today we are joining with cross-sector partners to launch the Prevent Alliance, a global initiative focused on preventing the abuse of…
Read More »