Social media
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TikTok’s Developing a New AI Chatbot Called Genie
With the AI race heating up, TikTok looks like it’s preparing to launch its own AI chatbot to Western users, based on a recent filing in the U.S. According to Semafor, TikTok has sought to trademark the name “Genie” for its coming AI chatbot tool, which would enable users to pose questions in-stream, and get immediate responses, among other functions.…
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Research Finds Snap Campaigns are Particularly Effective for Movie and TV Promotions
Snapchat is a valuable partner for entertainment promotion, with Snap campaigns increasing audience interest in new TV shows and movies by a significant margin, according to new data from Snap and Samba TV. Using Samba TV’s “tune in” reporting process, which examines how likely people are to watch a TV show, sporting event or movie after seeing relevant promotions, the…
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Snapchat Adds Fan Celebration Elements for Euro 2024
With the Euro 2024 knockout stage coming up, Snapchat has outlined the various ways that Snapchatters can engage with the event in the app, via a range of Lenses and activations to show your support for your team. Snapchat has released 20 exclusive AR lenses for the event, which are designed to “encourage Snapchatters to turn all their emotions and…
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TikTok Launches Support Program for Beauty Creators
TikTok has announced a new initiative to help support beauty creators in the app, partnering with Estée Lauder on a program called “The Catalysts” which aims to find emerging voices in the sector. As explained by TikTok: “Launching on Tuesday, June 25th, The Catalysts seeks to unearth the next big names in beauty, shining a spotlight on a new generation of beauty…
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TikTok Publishes New Back to School Marketing Guide
With the end of the summer break now coming into view, many will be shifting their attention to planning for school’s return, which means that marketers need to map out their strategy for reaching students, and their parents, with their latest offers and promotions. And for many, TikTok will be a key platform. To help with this TikTok has published…
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The White House Announces Its First Creator Economy Conference
Look, I’m not totally convinced that the “Creator Economy” is a thing, outside of a clever promotional strategy that helps to promote the use of social media platforms. But the U.S. Government is buying in, with The White House announcing an upcoming “Creator Economy Conference,” where industry experts, and creators themselves, will be invited to meet with Government officials to discuss…
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X Previews Coming Improvements to Ad Analytics
After rolling out its updated account analytics features last month, X is now also preparing to launch updated ad analytics, with improved dashboards and metric overviews, making it easier to track your paid content performance. As you can see in this example, X’s updated ad analytics dashboard will include a range of large performance charts, so that you can see…
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Musk Claims X Reached Usage High After Presidential Debate
Okay, we have to break this down a little bit: ???? US usage reaches all-time high! ???? 76B total user-seconds in the US, beating the previous record by 5%. — Elon Musk (@elonmusk) June 29, 2024 Over the weekend, in the wake of the first Presidential debate in the U.S., X owner Elon Musk shared this stat, in which he…
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TikTok Launches New Support Program for Beauty Creators
TikTok has announced a new initiative to help support beauty creators in the app, partnering with Estée Lauder on a program called “The Catalysts” which aims to find emerging voices in the sector. As explained by TikTok: “Launching on Tuesday, June 25th, The Catalysts seeks to unearth the next big names in beauty, shining a spotlight on a new generation of beauty…
Read More » -
TikTok Publishes New Back to School Marketing Guide
With the end of the summer break now coming into view, many will be shifting their attention to planning for school’s return, which means that marketers need to map out their strategy for reaching students, and their parents, with their latest offers and promotions. And for many, TikTok will be a key platform. To help with this TikTok has published…
Read More »