Social media
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X Will Soon Make Live-Streaming a Premium Only Feature
X is moving yet another feature behind its paywall, with live-streaming set to become a Premium-only element in the coming weeks. ⏩Starting soon, only Premium subscribers will be able to livestream (create live video streams) on X. This includes going live from an encoder with X integration. Upgrade to Premium to continue going live. https://t.co/4uy4Ju0cmU — Live (@Live) June 21,…
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X Will Soon Provide Insight into When Your Audience is Active in the App
Well, would you look at that: As per X News Daily, X is currently developing yet another improvement for its account analytics tools which will provide insight into when your audience is active in the app, which will help in planning out your optimal approach for posting, engaging, etc. Which is a feature that’s been available in various third party…
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TikTok Files Official Motion to Oppose US Sell-Off Push
TikTok has officially filed its opening brief with the Federal Court as part of its legal challenge against the U.S. Government’s “Foreign Adversary Controlled Applications Act”, which will force TikTok to be sold into U.S. ownership, or be banned from America and use by American citizens. TikTok has been gearing up for its battle against the U.S. Government, appointing a…
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Meta’s Testing Automated Creative Variations for Reels
This could be interesting. Facebook is currently testing a new, automated process that will help you optimize the performance of Reels posted by a business page, by experimenting with different variations of the content, without you doing a thing. As you can see in this example, posted by Radu Oncescu, some Facebook Page managers are being prompted to try out…
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Instagram Experiments with Chat Widgets to Prompt More Engagement
Instagram’s testing out another way to fuel more engagement in DMs, this time via chat widgets, which would enable you to add additional tools and indicators into your chat flow. As you can see in this example, posted by app researcher Alessandro Paluzzi, Instagram’s seemingly developing new “Chat Widgets”, with a range of add-ons for your discussion, which could help…
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Reddit Shares Insight Into Evolving Discovery Trends
Over the past few years, Reddit has become an important platform for discovery, due to its capacity to provide real insight from real people, via Reddit’s highly engaged subject matter communities. And this week, Reddit has shared new insight into just how influential it has become as a discovery tool, via a new survey report, conducted in conjunction with GWI…
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TikTok Expands ‘Out of Phone’ Campaigns with UGC
TikTok’s looking to help brands expand their promotions off the platform, with a new element of its “Out of Phone” offering that’ll enable brands to use TikTok creator content on billboards, within in-store displays, cinema promos, and more. Today, TikTok’s launching a new “Out of Phone: Branded Mission”, which will combine TikTok’s interactive “Branded Mission” element into its “Out of…
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TikTok Announces New Taylor Swift In-App Experience
Now that TikTok is allowed to use Universal Music artists again, it’s looking to highlight arguably the biggest recording artist of the moment in a new, dedicated in-app experience. That’s right, Taylor Swift, who’s currently on her biggest-ever world tour, is getting specific focus on TikTok with a new “Eras Tour Experience.” As per TikTok: “[The Eras Tour Experience] will…
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TikTok Launches New Image Sharing App Called Whee
TikTok’s trying out yet another app as it seeks to expand engagement opportunities, and tap into broader usage trends. TikTok’s latest app experiment is something called Whee, which is an Instagram-like feed of images, designed to only be shared with friends. As explained by TikTok: “Whee is a new social app created to keep you connected with your close friends…
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X Adds Khloe Kardashian to Its Original Video Creator Slate
X has added another big name to its evolving video content slate, with a Kardashian coming on board in an exclusive content deal. No, not Kim or Kylie, but Khloé Kardashian has signed an agreement with X to create a new, 26-part “video podcast” on the platform. I’m so excited to share that I’m launching my first video podcast series…
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