Social media
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X Rolls Out DM Editing on iOS
Against the backdrop of its varying controversies, X continues to roll out updates, with DM editing being launched for iOS users over the weekend. As you can see in this post from X engineering lead Michael Anderson, iOS users now have the option to edit their DMs in the app, which brings X’s DM options more into line with other…
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Instagram Adds Broadcast Channel Replies
So, Instagram’s apparently decided that its Broadcast Channels shouldn’t be just for broadcasting anymore? As you can see in this example, posted by Allie Mason, some Broadcast Channel creators now have the option to switch on replies in their channel, which means that subscribers can now add their own comments into the channel itself. Though any replies are not visible…
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X Rolls Out DM Editing on iOS
Against the backdrop of its varying controversies, X continues to roll out updates, with DM editing being launched for iOS users over the weekend. As you can see in this post from X engineering lead Michael Anderson, iOS users now have the option to edit their DMs in the app, which brings X’s DM options more into line with other…
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All The Key Considerations Around X’s Ban in Brazil
So, X has now been banned in Brazil, after refusing to comply with Brazilian court orders to remove the accounts of seven anti-government commentators which it claims have contributed to ongoing unrest in the region. Though the actual specifics here are in question, with X itself claiming that it hasn’t been given enough information to justifiably action this request. Which…
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X to Vacate its San Francisco HQ on September 13th
After announcing that it would be leaving its San Francisco home last month, X has now confirmed that it’s vacating its iconic Market Street building in two weeks. As reported by Fortune: “In a brief note to staff on Thursday, the company formerly known as Twitter announced that its longtime office and global headquarters in San Francisco will close in…
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New Report Looks at Social Shopping Adoption and Trends
While social shopping hasn’t taken off the way the platforms would like, they’re still pushing in-stream shopping tools, in the hopes of building new revenue streams and use cases. TikTok, in particular, keeps trying to make in-app shopping happen, as it seeks to replicate the success that it saw with in-stream shopping on Douyin, the Chinese version of the app.…
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An Overview of TikTok’s Advanced Ad Performance Tracking Tools [Infographic]
What’s the best way to measure actual results from your social media promotions? We’re not talking about likes and comments in this context, which are great for building brand awareness. But what we’re really looking at is actual sales generated as a result of your online marketing efforts, and how you measure true return on investment from your spend. In…
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Threads Continues To Gain Momentum Based on Download Charts
Amid broader discussion about the relative popularity (or not) of Threads versus Elon Musk’s X project, I present to you the latest app download charts, covering the month of July 2024. As you can see in this listing, sourced from app analytics provider AppFigures, Meta continues to dominate the overall listings, with Instagram being the most downloaded app for the…
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10 Reasons To Develop an Employee Advocacy Program [Infographic]
Employee advocacy programs can help to amplify your brand messaging, using the personal profiles of your staff to extend your reach in new ways. And when you consider that personal profiles often get more reach than brand accounts, it’s even more relevant. But you also can’t be too prescriptive, as seeing the same, generic, templated message from each of your…
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Snapchat Reawakens Retro Trends With Latest Update
Snapchat has added some new features, which are actually fairly retro-style, harking back to older trends. First off, Snapchat’s trying to reignite interest in Bitstrips, the originating format of Bitmoji, which, at one stage, was huge on Facebook. As per Snap: “Our community has long loved Bitmoji Stories as a way to stay connected with fun, comic-strip style stories. Now,…
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