Social media
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X Pitches Advertisers on the Potential of Big 3 Tie-In Campaigns
The new season of The Big 3 basketball competition has begun, and X has secured exclusive hosting rights, which it’s now pitching to advertisers as a valuable opportunity. And with WNBA chatter in the app up by more than 500% year-over-year, there could be potential for related promotions in the app, with over 25 Big 3 games airing live on…
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Meta Delays AI Roll-Out in Europe Due to Data Usage Concerns
Meta’s all-out A.I. push has taken a hit, with the company forced to scale back its A.I. plans in Europe amid concerns around how it’s looking to fuel its A.I. models with user data, from both Facebook and Instagram. As reported by Reuters: “Meta will not launch its Meta A.I. models in Europe for now after the Irish privacy regulator…
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Instagram Tests New ‘Creator Insights’ Profile Performance Overview for Brands
Instagram’s adding another way to help creators establish partnerships with brands, this time via a new “Creator Insights” display on their profile, which provides a snapshot of their account performance over the last 30 days. As you can see in this example, posted by Becca Alves (and shared by Lia Haberman), now, selected creators have a new “Creator Insights” information…
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TikTok’s Rise as a Discovery Platform [Infographic]
While TikTok has become a key platform for entertainment, it’s also increasingly becoming a destination for discovery, with more and more people now turning to app to learn more about products, trends and more. Which could be an important consideration for your marketing efforts. Depending on your target market, TikTok may now be a key driver of interest, and as…
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YouTube Expands Test of Chat Topic Sorting to Live Streams
After testing out A.I. summarized comment topics on regular uploads in the app, YouTube is now also trying out the same for live videos, with comments separated into topic groups during a stream. As explained by YouTube: “To help you more quickly understand and participate in the exciting conversations that happen via YouTube live chat, we’re experimenting with A.I.-generated live…
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LinkedIn Launches Premium Company Pages
LinkedIn’s officially rolling out its new Premium Company Pages offering, as it looks to get more SMBs signing up to its expanded business profile offering. LinkedIn’s been developing its Premium Company Pages over the past few months, with a view to expanding its subscription revenue, by offering enticements to help brands maximize their in-app presence. And now, it’s launching the…
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LinkedIn Adds New AI Assistance Tools for Job Seekers
Given that LinkedIn’s parent company Microsoft has invested billions into A.I., it’s no surprise to see that LinkedIn is also integrating more and more generative A.I. features, as it looks to latch onto the next tech wave, and maximize opportunity for members. Today, LinkedIn has outlined its latest collection of A.I. enhancements, including conversational job search, enhanced job application assistance,…
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X Launches Advanced Analytics for X Premium Subscribers
X’s new and improved profile analytics element is here, with X Premium subscribers now able to access more specific insight into their performance, with data on total impressions, engagement rate, profile visits, video performance, link clicks, and more. As you can see, the updated X analytics is built around a large new bar chart display that you can change to…
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LinkedIn Adds New Elements to its Newsletter Creation Platform
LinkedIn has announced some new updates for its newsletter creation platform, including an updated reader UI, and new tools First off, LinkedIn’s newsletter display has been updated, with the comments now shifted to the right of the main display. As you can see in this example, now, your newsletter will get main screen real estate at the left, with the…
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Threads Adds Live MLB Scores to Encourage Sports Engagement
Here’s a small, but potentially relevant platform update. After adding live scores for N.B.A. games back in March, Threads is now also integrating real-time Major League Baseball (M.L.B.) scores as well, which will help to facilitate more discussion around live sports events. As you can see in this example, now, when you search for an M.L.B. team by name, Threads…
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