Social media
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YouTube’s Testing QR Codes for Channels, User-Generated Shorts Effects
YouTube is adding QR codes for channels, in order to facilitate faster connection, while it’s also testing effects creation for Shorts, and expanding access to its “Jump Ahead” feature for clips. First off, on QR codes. Now, you can access a unique QR code for your YouTube channel, to help facilitate broader connection. As per YouTube: “Up until now, creators…
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TikTok Shares Insights into Key Considerations for Brand Marketing
Looking to up your TikTok game? I mean, you probably wanna’ be quick, considering it may well be gone soon (at least in the U.S.), and if you are looking to map out a more effective TikTok marketing strategy, then this will help. Today, TikTok has published a new guide, in partnership with Ipsos, which looks at how brands can…
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YouTube Announces Roll out Plan for Thumbnail A/B testing
After working on the option over the last year, YouTube has finally announced a roll out plan for its new thumbnail A/B testing option for video creators. YouTube originally announced that it was developing its thumbnail A/B testing feature in June last year, which will provide a new way for channel managers to experiment with a key discovery element. Since…
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The Power of Nostalgia in Social Media Marketing [Infographic]
Nostalgia, and awakening memories of times past, has long been a great way to spark emotional reaction, and emotional reaction is the key to driving engagement and resonance on social media. As such, nostalgia can also play a big role in your social marketing strategy, by incorporating elements of old school trends, and tying them into your marketing approach. So…
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Google Launches New Connected TV Ad Placement Options
Google has announced a new way to display your ads on connected T.V. sets, via its Google T.V. network, which is available on selected smart T.V.s and O.T.T, devices. As it looks to capitalize on the connected T.V. trend, Google’s new placement will enable brands to display their promotions on various new model Sony, Hisense, TCL, and Chromecast devices, with…
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Instagram Chief Shares Insights Into its Algorithms, Creator Monetization, and More
What are the key factors driving post reach on Instagram? Do you need to post Shorts to gain any traction in the app? What’s Instagram’s current focus in amplifying certain types of posts and creators in the app? Instagram chief Adam Mosseri has provided insight into each of these elements in a new interview with Colin and Samir, which could…
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YouTube Tests Comment Topic Sorting on Shorts Clips
After experimenting with its automated comment topic sorting on regular video uploads over the past few months, YouTube’s now expanding its test of A.I. generated comment summaries to Shorts clips as well, providing more ways to interact with content. As you can see in this example, the new comment sorting process uses A.I. to detect common themes within video comments,…
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OpenAI Appoints Former Leaders from Nextdoor and Instagram to its Team
OpenAI is bringing in some social media big guns to help take its business to the next stage, with former Nextdoor CEO Sarah Friar coming on board as CFO, and former Instagram VP of Product Kevin Weil taking up the role of Chief Product Officer at the A.I. business. Both bring immense experience in the digital media space, with a…
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YouTube’s Updated Desktop UI is Now Available to All Premium Subscribers
YouTube’s controversial desktop redesign is now available to all YouTube Premium subscribers, as the platform continues to work on its new format, which will ideally, eventually provide a more intuitive and engaging viewing experience. As you can see in this example (posted by Android Authority), the updated YouTube desktop playback U.I. places the video title, description, and comments to the…
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Pinterest Launches Promotional Campaign to Highlight Discovery
Pinterest has launched another new promotional campaign as it seeks to boost awareness among potential ad partners, this time by highlighting the benefits of the platform in connecting users with a wide variety of interests. Pinterest says that its new campaign aims to highlight “how the platform turns the journey of self-discovery into a true adventure,” through fantastical scenes that…
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