Social media
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Snap Shares Insight Into the Effectiveness of AR for Brand Promotion
Augmented reality activations can significantly boost attention, and with simplified A.R. creation, more brands now have the opportunity to tap into A.R. to maximize their brand messaging. But just how much can A.R. enhance your promotions, and drive more consumer engagement? That’s what Snapchat sought to find out with its latest study, working with Omnicom Media Group and Amplified Intelligence…
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Instagram Experiments With Audience Feedback for Unpublished Reels Clips
Instagram’s trying out some new options to enable creators to get feedback on their Reels clips before they post them to the public, with the capacity to share draft Reels with friends, and a means to test your Reels concepts with a smaller audience. First off, on trial Reels, some IG users are now being prompted to send a preview…
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X Adds Option To Filter Searches by Verified Accounts Only
I’m not sure how valuable this is, or will be moving forward, but X has rolled out a new search filter that’ll enable you to refine your results to posts from Verified profiles only in the app. As you can see in this example, posted by X engineer @iuliabaltoi, you can now use the “Verified accounts” filter in the “From”…
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WhatsApp Channels Is Now up to 500 Million Users
In amongst the various announcements and updates at Meta’s “Conversations” business messaging conference in Sao Paulo today, there was one particular usage note that stood out. WhatsApp Channels, the one-way broadcast messaging option, which enables users to sign-up to topic-based groups to keep up to date on the latest info, is now up to 500 million users. Channels, which WhatsApp…
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Meta Previews Business Messaging Updates at ‘Conversations’ Conference
Meta is hosting its third annual Conversations conference in Sao Paulo today, where it’s announced a range of new messaging tools to make it easier for businesses to connect with customers via chat. Which is important, because over the past few years, more and more interactions have shifted to messaging apps, as people step back from public social platform posting.…
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WhatsApp Channels is Now Up to 500 Million Users
In amongst the various announcements and updates at Meta’s “Conversations” business messaging conference in Sao Paulo today, there was one particular usage note that stood out. WhatsApp Channels, the one-way broadcast messaging option, which enables users to sign-up to topic-based groups to keep up to date on the latest info, is now up to 500 million users. Channels, which WhatsApp…
Read More » -
X Adds Option to Filter Searches by Verified Accounts Only
I’m not sure how valuable this is, or will be moving forward, but X has rolled out a new search filter that’ll enable you to refine your results to posts from Verified profiles only in the app. As you can see in this example, posted by X engineer @iuliabaltoi, you can now use the “Verified accounts” filter in the “From”…
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X is Testing Advanced Account Analytics Features
Good news: X is adding more analytics elements to provide more insight into your content performance. Bad news: It’ll be an X Premium exclusive feature. After many years of providing minimal metrics, the X team is now experimenting with new insights elements, which will soon enable you to sort your audience data into more specific date ranges and metrics. As…
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Snap Shares Insight into the Effectiveness of AR for Brand Promotion
Augmented reality activations can significantly boost attention, and with simplified A.R. creation, more brands now have the opportunity to tap into A.R. to maximize their brand messaging. But just how much can A.R. enhance your promotions, and drive more consumer engagement? That’s what Snapchat sought to find out with its latest study, working with Omnicom Media Group and Amplified Intelligence…
Read More » -
X Adds Option to Filter Searches by Verified Accounts Only
I’m not sure how valuable this is, or will be moving forward, but X has rolled out a new search filter that’ll enable you to refine your results to posts from Verified profiles only in the app. As you can see in this example, posted by X engineer @iuliabaltoi, you can now use the “Verified accounts” filter in the “From”…
Read More »